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Social media and management fashions

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  • Dag Øivind Madsen
  • Kåre Slåtten

Abstract

The management fashion literature has highlighted the role played by business media (i.e. print media outlets) in the diffusion and dissemination of new management concepts and ideas. However, in the last few years, we have witnessed the emergence of social media. Recent research has shown a widespread adoption and usage of social media both in among the general public and professionals in the business community. To date, however, management fashion researchers have not addressed the question of whether social media change the structure and workings of the management fashion market and the ways in which management concepts and ideas are diffused. This article provides a preliminary conceptual elaboration and analysis of how different social media platforms may influence the diffusion and dissemination of fashionable concepts and ideas. The analysis has several implications for research on management fashion.

Suggested Citation

  • Dag Øivind Madsen & Kåre Slåtten, 2015. "Social media and management fashions," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1122256-112, December.
    • Handle: RePEc:taf:oabmxx:v:2:y:2015:i:1:p:1122256
    DOI: 10.1080/23311975.2015.1122256
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    7. Dag Madsen & Kåre Slåtten, 2013. "The Role of the Management Fashion Arena in the Cross-National Diffusion of Management Concepts: The Case of the Balanced Scorecard in the Scandinavian Countries," Administrative Sciences, MDPI, vol. 3(3), pages 1-33, August.
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    1. Dag Øivind Madsen & Tonny Stenheim, 2016. "Big Data viewed through the lens of management fashion theory," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1165072-116, December.
    2. Dag Øivind Madsen & Maria Storsveen & Pål Klethagen & Tonny Stenheim, 2016. "The diffusion and popularity of Lean in Norway: An exploratory survey," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1258132-125, December.
    3. Cetinkaya, Ali Sukru & Rashid, Muhammad, 2018. "The Effect of Social Media on Employees’ Job Performance: The mediating Role of Organizational Structure," MPRA Paper 91354, University Library of Munich, Germany, revised 15 Oct 2018.
    4. Dag Øivind Madsen & Kåre Slåtten, 2022. "The Diffusion of Human Resource Transformation in Scandinavia: A Supply-Side Perspective," Societies, MDPI, vol. 12(3), pages 1-18, May.
    5. Dag Øivind Madsen & Daniel Johanson, 2016. "Examining customer relationship management from a management fashion perspective," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1161285-116, December.

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