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Podcasting Management: How Audio Platforms Are Shaping Business Ideas

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  • Dag Øivind Madsen

    (Department of Business, Marketing and Law, USN School of Business, University of South-Eastern Norway, 3511 Hønefoss, Norway)

  • Kåre Slåtten

    (Department of Business, Marketing and Law, USN School of Business, University of South-Eastern Norway, 3511 Hønefoss, Norway)

Abstract

Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among platform dynamics, storytelling formats, and the performative roles of podcast hosts as fashion-setters. Through illustrative examples, we show how podcasts elevate certain management styles, repackage leadership narratives, and bypass traditional gatekeeping structures. This essay concludes with reflections on the implications of podcasting for the credibility, diversity, and direction of management discourse, and outlines future research paths in this emerging domain.

Suggested Citation

  • Dag Øivind Madsen & Kåre Slåtten, 2025. "Podcasting Management: How Audio Platforms Are Shaping Business Ideas," Administrative Sciences, MDPI, vol. 15(9), pages 1-13, August.
    • Handle: RePEc:gam:jadmsc:v:15:y:2025:i:9:p:342-:d:1738697
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