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SWOT Analysis: A Management Fashion Perspective

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  • Dag Øivind Madsen

    (Buskerud and Vestfold University College)

Abstract

SWOT analysis has over a period spanning several decades enjoyed considerable popularity in the business community. In this paper management fashion theory is used as a theoretical lens to understand the history and evolution of SWOT as a management idea. The analysis shows that SWOT's evolution pattern diverges in several respects from that of other comparable management ideas. The findings from the analysis have several implications for research on SWOT and, more generally, management ideas and fashions.

Suggested Citation

  • Dag Øivind Madsen, 2016. "SWOT Analysis: A Management Fashion Perspective," Post-Print hal-01306102, HAL.
    • Handle: RePEc:hal:journl:hal-01306102
    DOI: 10.18374/IJBR-16-1.3
    Note: View the original document on HAL open archive server: https://hal.science/hal-01306102
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    References listed on IDEAS

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    1. Hélène Giroux, 2006. "‘It Was Such a Handy Term’: Management Fashions and Pragmatic Ambiguity," Journal of Management Studies, Wiley Blackwell, vol. 43(6), pages 1227-1260, September.
    2. Harry Scarbrough, 2002. "The Role of Intermediary Groups in Shaping Management Fashion: The Case of Knowledge Management," International Studies of Management & Organization, Taylor & Francis Journals, vol. 32(4), pages 87-103, January.
    3. Dag Øivind Madsen, 2014. "How do managers encounter fashionable management concepts? A study of balanced scorecard adopters in Scandinavia," International Journal of Management Concepts and Philosophy, Inderscience Enterprises Ltd, vol. 8(4), pages 249-267.
    4. Dag Øivind Madsen & Kåre Slåtten, 2015. "The Balanced Scorecard: Fashion or Virus?," Administrative Sciences, MDPI, vol. 5(2), pages 1-35, June.
    5. Colwyn Jones, T. & Dugdale, David, 2002. "The ABC bandwagon and the juggernaut of modernity," Accounting, Organizations and Society, Elsevier, vol. 27(1-2), pages 121-163.
    6. Martin Messner & Sebastian D. Becker & U. Schäffer, 2010. "The evolution of a management accounting idea: the case of beyond budgeting," Post-Print hal-00554123, HAL.
    7. Nijholt, Jurriaan J. & Heusinkveld, Stefan & Benders, Jos, 2014. "Handling management ideas: Gatekeeping, editors and professional magazines," Scandinavian Journal of Management, Elsevier, vol. 30(4), pages 470-484.
    8. Hyunyoung Choi & Hal Varian, 2012. "Predicting the Present with Google Trends," The Economic Record, The Economic Society of Australia, vol. 88(s1), pages 2-9, June.
    9. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
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    Cited by:

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    Keywords

    SWOT analysis; management idea; management fashion; strategy tool;
    All these keywords.

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