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Exclusivity and Antitrust in Media Markets: The Case of Pay-TV in Europe


  • Antonio Nicita
  • Giovanni Ramello


This paper challenges the traditional economic reasons supporting copyright licensing exclusivity in dealership agreements in media markets. It is argued how exclusive dealings in contents distributions acted in Europe as barriers to entry and/or raising rivals' costs strategies against new Pay-TV operators. The removal of exclusive dealing clauses, as recently implemented by the European Commission, can be economically justified when it generates positive impact on technological innovation and on the development of alternative transmission platforms for the delivery of multimedia services. Recent European Antitrust decisions seem to encourage a new 'open access approach' for premium contents distribution in media industry.

Suggested Citation

  • Antonio Nicita & Giovanni Ramello, 2005. "Exclusivity and Antitrust in Media Markets: The Case of Pay-TV in Europe," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 12(3), pages 371-387.
  • Handle: RePEc:taf:ijecbs:v:12:y:2005:i:3:p:371-387 DOI: 10.1080/13571510500300348

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    References listed on IDEAS

    1. Steven C. Salop, 1979. "Monopolistic Competition with Outside Goods," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 141-156, Spring.
    2. Alessandro Acquisti & Hal R. Varian, 2005. "Conditioning Prices on Purchase History," Marketing Science, INFORMS, vol. 24(3), pages 367-381, May.
    3. J. Yannis Bakos, 1997. "Reducing Buyer Search Costs: Implications for Electronic Marketplaces," Management Science, INFORMS, vol. 43(12), pages 1676-1692, December.
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    Cited by:

    1. Antonio Nicita, 2013. "Managing Strategically Outside Options under Incomplete Contracts," Journal of Industry, Competition and Trade, Springer, vol. 13(3), pages 361-374, September.
    2. Evens, Tom, 2010. "Challenging content exclusivity in network industries: the case of digital broadcasting," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation 12, International Telecommunications Society (ITS).
    3. Oliver Budzinski, 2008. "Europäische Medienmärkte: Die Rolle der Wettbewerbspolitik," MAGKS Papers on Economics 200806, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).


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