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The trust dilemma - conclusions from a popular TV show

Author

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  • Paulina Malaczewska

    (University of Lodz, Poland)

  • Maciej Malaczewski

    (University of Lodz, Poland)

Abstract

Trust in co-workers and business partners is an essential factor influencing the effectiveness of the production processes of goods and services and cooperation in the market. In this paper, we analyse trust using data from a natural experiment - the Polish edition of the TV game show "Who Wants to Be a Millionaire?". We verify differences in trust between women and men, between urban and rural residents, and the case of low- and high-stake games. Trust was analysed in two ways—trust in a group of strangers and trust in a friend selected earlier. The test for two populations' proportions is conducted. Study shows that women have greater trust than men in the cases of both types of trust. This result is different from those reported in most experimental studies. Women are also more trusting than men in the case of low-stake games, while in the case of high-stake games, the gender difference is blurred. To our best knowledge, this is the first study to use data from a TV show to analyse trust so far.

Suggested Citation

  • Paulina Malaczewska & Maciej Malaczewski, 2022. "The trust dilemma - conclusions from a popular TV show," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 81-92, December.
    • Handle: RePEc:ssi:jouesi:v:10:y:2022:i:2:p:81-92
    DOI: 10.9770/jesi.2022.10.2(5)
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    References listed on IDEAS

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    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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