IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v10y2022i2p81-92.html

The trust dilemma - conclusions from a popular TV show

Author

Listed:
  • Paulina Malaczewska

    (University of Lodz, Poland)

  • Maciej Malaczewski

    (University of Lodz, Poland)

Abstract

Trust in co-workers and business partners is an essential factor influencing the effectiveness of the production processes of goods and services and cooperation in the market. In this paper, we analyse trust using data from a natural experiment - the Polish edition of the TV game show "Who Wants to Be a Millionaire?". We verify differences in trust between women and men, between urban and rural residents, and the case of low- and high-stake games. Trust was analysed in two ways—trust in a group of strangers and trust in a friend selected earlier. The test for two populations' proportions is conducted. Study shows that women have greater trust than men in the cases of both types of trust. This result is different from those reported in most experimental studies. Women are also more trusting than men in the case of low-stake games, while in the case of high-stake games, the gender difference is blurred. To our best knowledge, this is the first study to use data from a TV show to analyse trust so far.

Suggested Citation

  • Paulina Malaczewska & Maciej Malaczewski, 2022. "The trust dilemma - conclusions from a popular TV show," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 81-92, December.
    • Handle: RePEc:ssi:jouesi:v:10:y:2022:i:2:p:81-92
    DOI: 10.9770/jesi.2022.10.2(5)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/38/Malaczewska_The_trust_dilemma__conclusions_from_a_popular_TV_show.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/1013
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2022.10.2(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Eckel, Catherine C & Grossman, Philip J, 1998. "Are Women Less Selfish Than Men? Evidence from Dictator Experiments," Economic Journal, Royal Economic Society, vol. 108(448), pages 726-735, May.
    2. Nancy Buchan & Rachel Croson, 1999. "Gender and Culture: International Experimental Evidence from Trust Games," American Economic Review, American Economic Association, vol. 89(2), pages 386-391, May.
    3. Philippe Aghion & Steven Durlauf (ed.), 2005. "Handbook of Economic Growth," Handbook of Economic Growth, Elsevier, edition 1, volume 1, number 1.
    4. Steven N. Durlauf, 2002. "On the Empirics of Social Capital," Economic Journal, Royal Economic Society, vol. 112(483), pages 459-479, November.
    5. Chou, Yuan K., 2006. "Three simple models of social capital and economic growth," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 35(5), pages 889-912, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jun-ichi Itaya & Chris Tsoukis, 2017. "Social Capital and the Status Externality," CESifo Working Paper Series 6820, CESifo.
    2. Sistelo, Marta & Mazeda Gil, Pedro, 2025. "Culture & social capital: creation of human capital and economic growth," MPRA Paper 126644, University Library of Munich, Germany, revised Oct 2025.
    3. Becchetti, Leonardo & Degli Antoni, Giacomo & Ottone, Stefania & Solferino, Nazaria, 2013. "Allocation criteria under task performance: The gendered preference for protection," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 45(C), pages 96-111.
    4. Marie-Laure Cabon-Dhersin & Nathalie Etchart-Vincent, 2013. "Cooperation: The Power Of A Single Word? Some Experimental Evidence On Wording And Gender Effects In A Game Of Chicken," Bulletin of Economic Research, Wiley Blackwell, vol. 65(1), pages 43-64, January.
    5. Azmat, Ghazala & Petrongolo, Barbara, 2014. "Gender and the labor market: What have we learned from field and lab experiments?," Labour Economics, Elsevier, vol. 30(C), pages 32-40.
    6. Fernando Aguiar & Pablo Brañas-Garza & Ramón Cobo-Reyes & Natalia Jimenez & Luis Miller, 2009. "Are women expected to be more generous?," Experimental Economics, Springer;Economic Science Association, vol. 12(1), pages 93-98, March.
    7. Carpenter, Jeffrey P. & Daniere, Amrita G. & Takahashi, Lois M., 2004. "Cooperation, trust, and social capital in Southeast Asian urban slums," Journal of Economic Behavior & Organization, Elsevier, vol. 55(4), pages 533-551, December.
    8. Bejarano, Hernán & Gillet, Joris & Rodriguez-Lara, Ismael, 2021. "Trust and trustworthiness after negative random shocks," Journal of Economic Psychology, Elsevier, vol. 86(C).
    9. Lin, Tse-Chun & Pursiainen, Vesa, 2022. "Regional social capital and moral hazard in crowdfunding," Journal of Business Venturing, Elsevier, vol. 37(4).
    10. Heinz, Matthias & Juranek, Steffen & Rau, Holger A., 2012. "Do women behave more reciprocally than men? Gender differences in real effort dictator games," Journal of Economic Behavior & Organization, Elsevier, vol. 83(1), pages 105-110.
    11. Roberto Antonietti & Maria Rosaria Ferrante & Riccardo Leoncini, 2014. "Trust your neighbour. Industrial relatedness, social capital and outsourcing," Papers in Evolutionary Economic Geography (PEEG) 1403, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Jan 2014.
    12. James Andreoni & Lise Vesterlund, 2001. "Which is the Fair Sex? Gender Differences in Altruism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 116(1), pages 293-312.
    13. Yann Algan & Pierre Cahuc, 2014. "Trust, Well-Being and Growth: New Evidence and Policy Implications," Sciences Po Economics Publications (main) hal-01169659, HAL.
    14. Stefano Gagliarducci & M. Daniele Paserman, 2012. "Gender Interactions within Hierarchies: Evidence from the Political Arena," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 79(3), pages 1021-1052.
    15. Lorenzo Rocco & Elena Fumagalli & Marc Suhrcke, 2014. "From Social Capital To Health – And Back," Health Economics, John Wiley & Sons, Ltd., vol. 23(5), pages 586-605, May.
    16. Becchetti, Leonardo & Conzo, Pierluigi, 2011. "Enhancing capabilities through credit access: Creditworthiness as a signal of trustworthiness under asymmetric information," Journal of Public Economics, Elsevier, vol. 95(3-4), pages 265-278, April.
    17. Wagner, N. & Rieger, M. & Bedi, A.S. & Hout, W., 2016. "Are women better police officers? Evidence from survey experiments in Uganda," ISS Working Papers - General Series 615, International Institute of Social Studies of Erasmus University Rotterdam (ISS), The Hague.
    18. Guiso, Luigi & Zingales, Luigi & Sapienza, Paola, 2010. "Civic Capital as the Missing Link," CEPR Discussion Papers 7757, Centre for Economic Policy Research.
    19. Castillo, Marco E. & Cross, Philip J., 2008. "Of mice and men: Within gender variation in strategic behavior," Games and Economic Behavior, Elsevier, vol. 64(2), pages 421-432, November.
    20. Shoji, Masahiro & Aoyagi, Keitaro & Kasahara, Ryuji & Sawada, Yasuyuki & Ueyama, Mika, 2012. "Social Capital Formation and Credit Access: Evidence from Sri Lanka," World Development, Elsevier, vol. 40(12), pages 2522-2536.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:10:y:2022:i:2:p:81-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.