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Conceptualizing sustainability from a consumer perspective
[Konzeptionalisierung der Nachhaltigkeit aus der Konsumentensicht]

Author

Listed:
  • Tom Joerß

    (Kiel University)

  • Payam Akbar

    (Kiel University)

  • Robert Mai

    (Grenoble Ecole de Management)

  • Stefan Hoffmann

    (Kiel University)

Abstract

This qualitative study explores consumers’ understanding of sustainability in the food sector. The paper identifies different mental structures of the concept (nominal, ordinal, cluster, hierarchy) and taps into the underlying motivation and goals driving evaluations of sustainability. Diese qualitative Studie untersucht das Verständnis der Verbraucher für Nachhaltigkeit im Lebensmittelbereich. Der Artikel identifiziert verschiedene mentale Strukturen, wie das Konzept verankert ist (nominal, ordinal, Cluster, hierarchisch) und beleuchtet die zugrundeliegenden Motive und Ziele, welche die Bewertungen der Nachhaltigkeit bestimmen.

Suggested Citation

  • Tom Joerß & Payam Akbar & Robert Mai & Stefan Hoffmann, 2017. "Conceptualizing sustainability from a consumer perspective [Konzeptionalisierung der Nachhaltigkeit aus der Konsumentensicht]," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 25(1), pages 15-23, June.
    • Handle: RePEc:spr:sumafo:v:25:y:2017:i:1:d:10.1007_s00550-017-0452-9
    DOI: 10.1007/s00550-017-0452-9
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    References listed on IDEAS

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    Cited by:

    1. Robert Mai & Stefan Hoffmann & Ingo Balderjahn, 2021. "When drivers become inhibitors of organic consumption: the need for a multistage view," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1151-1174, November.
    2. Thomas Bausch & Tilman Schröder & Verena Tauber & Bernard Lane, 2021. "Sustainable Tourism: The Elephant in the Room," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    3. Joerß, Tom & Hoffmann, Stefan & Mai, Robert & Akbar, Payam, 2021. "Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents," Journal of Business Research, Elsevier, vol. 128(C), pages 510-523.
    4. Kai-Michael Griese & Gerrit Hirschfeld & Simon Baringhorst, 2019. "Unternehmen zwischen Digitalisierung und Nachhaltigkeit – eine empirische Untersuchung," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 27(1), pages 11-21, March.
    5. Ali Eldesouky & Francisco J. Mesias & Miguel Escribano, 2020. "Consumer Assessment of Sustainability Traits in Meat Production. A Choice Experiment Study in Spain," Sustainability, MDPI, vol. 12(10), pages 1-16, May.
    6. Hoffmann, Stefan & Mai, Robert & Lasarov, Wassili & Krause, Jan S. & Schmidt, Ulrich, 2019. "Hungry bellies have no ears. How and why hunger inhibits sustainable consumption," Ecological Economics, Elsevier, vol. 160(C), pages 96-104.

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