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Corporate Social Responsibility and Employees Motivation—Broadening the Perspective

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  • Jennifer Kunz

    (University of Augsburg)

Abstract

The impact of Corporate Social Responsibility (CSR) on firm performance is an important issue in organizational research and has been discussed for decades. Only lately, scholars turned their attention towards aspects on an individual level, like the relation between CSR and work satisfaction or work engagement. However, still our understanding of how CSR activities shape organizational outcomes by affecting employees’ motivation remains piecemeal. The present paper adds to this stream by analyzing the impact of CSR activities on employees’ intrinsic and extrinsic motivation. Findings indicate that CSR activities both on a firm and on a supra-organizational level have a positive impact on intrinsic motivation, while not affecting extrinsic motivation, i.e. CSR neither fosters nor impedes extrinsic motivation. As a consequence the commitment to CSR can be applied as an effective instrument to induce intrinsic motivation without compromising extrinsic motivation. Furthermore, results point to a non-additive impact of CSR engagement at both levels, which indicates a complex joint impact of CSR engagement on different organizational levels on employees’ intrinsic motivation.

Suggested Citation

  • Jennifer Kunz, 2020. "Corporate Social Responsibility and Employees Motivation—Broadening the Perspective," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(2), pages 159-191, April.
    • Handle: RePEc:spr:schmbr:v:72:y:2020:i:2:d:10.1007_s41464-020-00089-9
    DOI: 10.1007/s41464-020-00089-9
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    Cited by:

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    2. Tehreem Fatima & Kamal Badar & Muhammad Waqas & Arslan Ayub & Muhammad Haris, 2023. "CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
    3. Jia Meng & ZhongXiang Zhang, 2022. "Corporate Environmental Information Disclosure and Investor Response: Empirical Evidence from China's Capital Market," Working Papers 2022.03, Fondazione Eni Enrico Mattei.
    4. Kum-Sik Oh & Juyeon Rachel Han & So Ra Park, 2021. "The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    5. Jochen Theis & Marvin Nipper, 2021. "The Impact of Executives’ Gender, Financial Incentives, and Shareholder Pressure on Corporate Social and Ecological Investments," Schmalenbach Journal of Business Research, Springer, vol. 73(3), pages 307-338, December.
    6. Meng, Jia & Zhang, ZhongXiang, 2022. "Corporate environmental information disclosure and investor response: Evidence from China's capital market," Energy Economics, Elsevier, vol. 108(C).
    7. Gentjan Çera & Khurram Ajaz Khan & Andrea Bláhová & Jaroslav Belas, Jr., 2022. "Do owner-manager demographics in SMEs matter for corporate social responsibility?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(2), pages 511-531, June.
    8. Agnieszka Kwarcinska, 2021. "CSR Activities Directed at Employees in the Light of Their Usability Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 783-799.

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    More about this item

    Keywords

    CSR; philanthropy; intrinsic motivation; extrinsic motivation;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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