IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i12p9665-d1172745.html
   My bibliography  Save this article

CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus

Author

Listed:
  • Tehreem Fatima

    (Lahore Business School, The University of Lahore, Sargodha 40100, Pakistan)

  • Kamal Badar

    (School of Management, Victoria University of Wellington, Wellington 6012, New Zealand)

  • Muhammad Waqas

    (Lahore Business School, The University of Lahore, Sargodha 40100, Pakistan)

  • Arslan Ayub

    (National School of Management Studies, The University of Faisalabad, Faisalabad 38000, Pakistan)

  • Muhammad Haris

    (Department of Business Administration, Superior University, Lahore 54000, Pakistan)

Abstract

Corporate Social Responsibility (CSR) has many positive outcomes, yet how and when its impacts employees’ green behaviour is still to be examined. This research tested the effect of CSR initiatives on the Task Pro-environmental behaviour (TPB) of employees via the mediating role of organisational pride. Moreover, the role of CSR communication was considered as a moderator in CSR and pride relationships. The study was based on two theories: Social Identity Theory and Signalling Theory. The investigation was quantitative and based on the data collected at three points of time, i.e., T1 = CSR and internal CSR communication, T2 = organisational pride, and T3 = TPB with a one-week time lag from banking sector employees. 500 questionnaires were distributed, of which 361 responded, forming a response rate of 72.2%. The analysis was done using PROCESS mediation and moderation models. The results affirmed a positive relationship between CSR and organisational pride and also its subsequent impact on TBP. The moderating role of internal CSR communication between CSR and organisational pride was also supported. In addition, the indirect moderating role of internal CSR communication was also established between CSR and TPB via organisational pride.

Suggested Citation

  • Tehreem Fatima & Kamal Badar & Muhammad Waqas & Arslan Ayub & Muhammad Haris, 2023. "CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9665-:d:1172745
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/12/9665/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/12/9665/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Patrick Velte, 2022. "Meta-analyses on Corporate Social Responsibility (CSR): a literature review," Management Review Quarterly, Springer, vol. 72(3), pages 627-675, September.
    2. Cheng-Wen Sun & Bojan Obrenovic & Hai-Ting Li, 2022. "Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value," Sustainability, MDPI, vol. 14(20), pages 1-20, October.
    3. Marco-Lajara, B. & Úbeda-García, M. & Zaragoza-Sáez, P. & Manresa-Marhuenda, E., 2023. "The impact of international experience on firm economic performance. The double mediating effect of green knowledge acquisition & eco-innovation," Journal of Business Research, Elsevier, vol. 157(C).
    4. Hao, Jing & He, Feng, 2022. "Corporate social responsibility (CSR) performance and green innovation: Evidence from China," Finance Research Letters, Elsevier, vol. 48(C).
    5. Margaret Brunton & Gabriel Eweje & Nazim Taskin, 2017. "Communicating Corporate Social Responsibility to Internal Stakeholders: Walking the Walk or Just Talking the Talk?," Business Strategy and the Environment, Wiley Blackwell, vol. 26(1), pages 31-48, January.
    6. Nataša Verk & Urša Golob & Klement Podnar, 2021. "A Dynamic Review of the Emergence of Corporate Social Responsibility Communication," Journal of Business Ethics, Springer, vol. 168(3), pages 491-515, January.
    7. Zakaria Elkhwesky, 2022. "A systematic and major review of proactive environmental strategies in hospitality and tourism: Looking back for moving forward," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3274-3301, November.
    8. Jennifer Kunz, 2020. "Corporate Social Responsibility and Employees Motivation—Broadening the Perspective," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(2), pages 159-191, April.
    9. Jan Anton van Zanten & Rob van Tulder, 2018. "Multinational enterprises and the Sustainable Development Goals: An institutional approach to corporate engagement," Journal of International Business Policy, Palgrave Macmillan, vol. 1(3), pages 208-233, December.
    10. Tianfei Yang & Xia Jiang & Huan Cheng, 2022. "Employee Recognition, Task Performance, and OCB: Mediated and Moderated by Pride," Sustainability, MDPI, vol. 14(3), pages 1-13, January.
    11. Marek Pawlak & Sathiadev Mahesh, 2016. "Human Values and Reaction to CSR Announcements: A Cross-National Comparison with Emphasis on US - Global Differences," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(11), pages 22-32, October.
    12. Edenis Cesar de Oliveira & Nilton Cezar Carraro, 2021. "Corporate Social Responsibility: Study in Companies in the State of Sao Paulo," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 7(3), pages 46-57, March.
    13. Hyewon Youn & Jong-Hyeong Kim, 2022. "Corporate Social Responsibility and Hotel Employees’ Organizational Citizenship Behavior: The Roles of Organizational Pride and Meaningfulness of Work," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
    14. Assâad El Akremi & Jean-Pascal Gond & Valérie Swaen & Kenneth de Roeck & Jacques Igalens, 2018. "How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale," Post-Print halshs-01520959, HAL.
    15. Olawale Fatoki, 2023. "Green transformational leadership and employee pro-environmental behavior: The role of green thinking and green psychological climate," International Journal of Management and Sustainability, Conscientia Beam, vol. 12(1), pages 13-25.
    16. Won-Moo Hur & Tae-Won Moon & Sung-Hoon Ko, 2018. "How Employees’ Perceptions of CSR Increase Employee Creativity: Mediating Mechanisms of Compassion at Work and Intrinsic Motivation," Journal of Business Ethics, Springer, vol. 153(3), pages 629-644, December.
    17. Guadalupe Vila-Vázquez & Carmen Castro-Casal & Adolfo Carballo-Penela, 2023. "Employees’ CSR attributions and pro-environmental behaviors in the hotel industry: the key role of female supervisors," The Service Industries Journal, Taylor & Francis Journals, vol. 43(1-2), pages 24-42, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michaela Hausdorf, 2024. "What You Get Is What You See—The Mutual Relationships between Images of Human Nature and Business Model Innovation," Sustainability, MDPI, vol. 16(3), pages 1-15, February.
    2. Milica Slijepčević & Nevenka Popović Šević & Jelena Krstić & Tamara Rajić & Milan Ranković, 2024. "Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 16(8), pages 1-19, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tiina Onkila & Bhavesh Sarna, 2022. "A systematic literature review on employee relations with CSR: State of art and future research agenda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 435-447, March.
    2. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. He, Feng & Du, Hanyu & Yu, Bo, 2022. "Corporate ESG performance and manager misconduct: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 82(C).
    4. Bilal Afsar & Waheed Ali Umrani, 2020. "Corporate social responsibility and pro‐environmental behavior at workplace: The role of moral reflectiveness, coworker advocacy, and environmental commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 109-125, January.
    5. James W. Westerman & Lubna Nafees & Jennifer Westerman, 2021. "Cultivating Support for the Sustainable Development Goals, Green Strategy and Human Resource Management Practices in Future Business Leaders: The Role of Individual Differences and Academic Training," Sustainability, MDPI, vol. 13(12), pages 1-9, June.
    6. Milica Slijepčević & Nevenka Popović Šević & Jelena Krstić & Tamara Rajić & Milan Ranković, 2024. "Exploring the Nexus of Perceived Organizational CSR Engagement, Job Satisfaction, Organizational Pride, and Involvement in CSR Activities: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 16(8), pages 1-19, April.
    7. Ying Xu & Diao Jie & Hongyu Wu & Xiaolu Shi & Daniel Badulescu & Sher Akbar & Alina Badulescu, 2022. "Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation," IJERPH, MDPI, vol. 19(18), pages 1-18, September.
    8. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.
    9. Amanuel G. Tekleab & Paul M. Reagan & Boram Do & Ariel Levi & Cary Lichtman, 2021. "Translating Corporate Social Responsibility into Action: A Social Learning Perspective," Journal of Business Ethics, Springer, vol. 171(4), pages 741-756, July.
    10. Pasricha, Palvi & Nivedhitha, K.S. & Raghuvanshi, Juhi, 2023. "The perceived CSR-innovative behavior conundrum: Towards unlocking the socio-emotional black box," Journal of Business Research, Elsevier, vol. 161(C).
    11. Xin Chen & Eric Hansen & Jianfeng Cai, 2023. "Synthesizing and comparing the different effects between internal and external corporate social responsibility perceptions and organizational citizenship behavior: A need theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 1601-1614, July.
    12. Juan Wang & Zhe Zhang & Ming Jia, 2020. "Echoes of Corporate Social Responsibility: How and When Does CSR Influence Employees’ Promotive and Prohibitive Voices?," Journal of Business Ethics, Springer, vol. 167(2), pages 253-269, November.
    13. Sung-Hoon Ko & Yongjun Choi & Jongsung Kim & Hyun Chul Kang, 2023. "Employees’ Perceptions of Corporate Social Responsibility and Their Extra-Role Behaviors: A Psychological Mechanism," Sustainability, MDPI, vol. 15(18), pages 1-16, September.
    14. Kum-Sik Oh & Juyeon Rachel Han & So Ra Park, 2021. "The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    15. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
    16. Asif Khan & Chih-Cheng Chen & Kwanrat Suanpong & Athapol Ruangkanjanases & Santhaya Kittikowit & Shih-Chih Chen, 2021. "The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital," Sustainability, MDPI, vol. 13(21), pages 1-25, November.
    17. Zhang, Dongyang, 2023. "Does green finance really inhibit extreme hypocritical ESG risk? A greenwashing perspective exploration," Energy Economics, Elsevier, vol. 121(C).
    18. Anita Fajczak-Kowalska & Anna Misztal & Magdalena Kowalska, 2021. "Energy, Pollution, and Transport Taxes as Instruments of Sustainable Development of Manufacturing Enterprises in Emerging Economies in the European Union," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 724-742.
    19. Sara Trucco & Maria Chiara Demartini & Valentina Beretta, 2021. "The reporting of sustainable development goals: is the integrated approach the missing link?," SN Business & Economics, Springer, vol. 1(2), pages 1-13, February.
    20. Salina P. Siddique & Nick Sciulli, 2018. "Sustainable development of small companies: Investors' perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1258-1271, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9665-:d:1172745. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.