Influence of Virtual CSR Co-Creation on the Purchase Intention of Green Products under the Heterogeneity of Experience Value
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- Wei Li & Tingting Wang & Doris Chenguang Wu, 2025. "User motivation and sustained participation in walking donation as a virtual corporate social responsibility co-creation project," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
- Tehreem Fatima & Kamal Badar & Muhammad Waqas & Arslan Ayub & Muhammad Haris, 2023. "CSR Communication Matters! An Examination of CSR, Organisational Pride, and Task-Related Pro-Environmental Behaviour Nexus," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
- Yan Yu & Wenjie Hu & Chunyu Dong & Xiao Gu & Bojan Obrenovic, 2023. "E-Commerce Development and Green Technology Innovation: Impact Mechanism and the Spatial Spillover Effect," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
- Zhou, Fei & Zhang, Na & Mou, Jian & Zhang, Qin, 2024. "Fueling user engagement in virtual CSR co-creation with mental simulation: A cognitive appraisal perspective," Journal of Business Research, Elsevier, vol. 172(C).
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Keywords
virtual CSR co-creation; green product purchase intention; self-construal; environmental involvement; virtual community identity;All these keywords.
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