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The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees’ Selection of a (Potential) Employer

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  • Lis, Bettina

Abstract

Corporate Social Responsibility (CSR) has become a central issue of business management in recent years. This study aims to add to the literature by pointing out the relevance of CSR for a Sustainable Human Resource Management (HRM). In particular this research investigates job seekers’ perceptions of CSR. The paper focuses on the importance of CSR with in the process of selecting potential employers by analyzing the impact of four different CSR-dimensions upon organizational attractiveness. To address this issue, a policy-capturing study was conducted. Generally the paper provides evidence that each aspect of CSR has a specific effect on organizational attraction. Referring to Sustainable Management the study reveals that CSR seems to be an effective tool to attract potential employees. If organizations are willing to provide Sustainable HRM practices they can become an employer-of-choice.

Suggested Citation

  • Lis, Bettina, 2012. "The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees’ Selection of a (Potential) Emp," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 279-295.
    • Handle: RePEc:rai:mamere:1861-9908_mrev_2012_3_lis
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    Citations

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    Cited by:

    1. Richa Chaudhary, 2019. "Green human resource management and job pursuit intention: Examining the underlying processes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 929-937, July.
    2. Uzhegova, Maria & Torkkeli, Lasse & Saarenketo, Sami, 2019. "Corporate Social Responsibility in SMEs: Implications on Competitive PerformanceDate submitted: October 12, 2017Revised version accepted after double blind review: December 15, 2018," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 30(2-3), pages 232-267.
    3. Cyron, Thomas & Zoellick, Jan Cornelius, 2018. "Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 29(3), pages 206-229.
    4. Živilė Stankevičiūtė & Asta Savanevičienė, 2018. "Raising the Curtain in People Management by Exploring How Sustainable HRM Translates to Practice: The Case of Lithuanian Organizations," Sustainability, MDPI, vol. 10(12), pages 1-31, November.
    5. María Del Mar Alonso‐Almeida & Josep Llach, 2019. "Socially responsible companies: Are they the best workplace for millennials? A cross‐national analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 238-247, January.
    6. Daniel Hoppe, 2021. "Argument-Based Versus Emotion-Based Videos During the Early Stages of Recruitment: Effects on Perceived Employer Brand Image, Application Intentions, and Positive Word-of-Mouth," Corporate Reputation Review, Palgrave Macmillan, vol. 24(1), pages 31-47, February.
    7. Lodsgård, Lise & Aagaard, Annabeth, 2017. "Creating value through CSR across company functions and NGO collaborations," Scandinavian Journal of Management, Elsevier, vol. 33(3), pages 162-174.
    8. Kaenat Malik & Prof.Dr.Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 75-94.
    9. Mariana Strenitzerová & Karol Achimský, 2019. "Employee Satisfaction and Loyalty as a Part of Sustainable Human Resource Management in Postal Sector," Sustainability, MDPI, vol. 11(17), pages 1-30, August.
    10. Živilė Stankevičiūtė & Asta Savanevičienė, 2018. "Designing Sustainable HRM: The Core Characteristics of Emerging Field," Sustainability, MDPI, vol. 10(12), pages 1-23, December.
    11. María del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2022. "Effects of socially responsible human resource management (SR-HRM) on innovation and reputation in entrepreneurial SMEs," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1205-1233, September.
    12. Francisco Rincon‐Roldan & Alvaro Lopez‐Cabrales, 2021. "Ethical values in social economy for sustainable development," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 92(4), pages 705-729, December.
    13. Mónica Santana & Rafael Morales-Sánchez & Susana Pasamar, 2020. "Mapping the Link between Corporate Social Responsibility (CSR) and Human Resource Management (HRM): How Is This Relationship Measured?," Sustainability, MDPI, vol. 12(4), pages 1-28, February.
    14. Adolfo Carballo-Penela & Emilio Ruzo-Sanmartín & Carlos M. P. Sousa, 2020. "Influence of Business Commitment to Sustainability, Perceived Value Fit, and Gender in Job Seekers’ Pursuit Intentions: A Cross-Country Moderated Mediation Analysis," Sustainability, MDPI, vol. 12(11), pages 1-18, May.
    15. Jennifer Kunz, 2020. "Corporate Social Responsibility and Employees Motivation—Broadening the Perspective," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(2), pages 159-191, April.
    16. Francisco J. Rincón Roldán & Álvaro López Cabrales, 2019. "Ethical values in Social Economy, Human Resource Management Practices and Sustainability," Working Papers 19.05, Universidad Pablo de Olavide, Department of Business Organization and Marketing (former Department of Business Administration).
    17. Ana Patrícia Duarte & Daniel Roque Gomes & José Gonçalves das Neves, 2014. "Finding the Jigsaw Piece for Our Jigsaw Puzzle with Corporate Social Responsibility: The Impact of CSR on Prospective Applicants’ Responses," Working Papers Series 2 14-03, ISCTE-IUL, Business Research Unit (BRU-IUL).
    18. N. V. V. Satyanaryana Puchakayala & Udaya Bhaskar Nallamalli & Visalakshi Narapareddi, 2023. "Corporate social responsibility: a way of enhancing financial performance—evidence from select NSE listed companies," SN Business & Economics, Springer, vol. 3(7), pages 1-31, July.
    19. Chloé Guillot‐Soulez & Sylvie Saint‐Onge & Sébastien Soulez, 2022. "Green certification and organizational attractiveness: The moderating role of firm ownership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 189-199, January.
    20. Kaenat Malik & Prof. Dr. Tariq Jalees, 2019. "The Mediating Role Of Employer Branding Between Employee Satisfaction And Talent Management," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(2), pages 15-16.
    21. Maria Victoria Uribe Bohorquez & Isabel María García Sánchez, 2023. "Sustainability in times of crisis: Female employment during COVID‐19," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 3124-3139, November.
    22. Ibrahim Sameer, 2021. "Impact of corporate social responsibility on organization’s financial performance: evidence from Maldives public limited companies," Future Business Journal, Springer, vol. 7(1), pages 1-21, December.
    23. Muhammad Mohiuddin & Elahe Hosseini & Sedigheh Bagheri Faradonbeh & Mehdi Sabokro, 2022. "Achieving Human Resource Management Sustainability in Universities," IJERPH, MDPI, vol. 19(2), pages 1-19, January.
    24. Eva Alexandra Jakob & Holger Steinmetz & Marius Claus Wehner & Christina Engelhardt & Rüdiger Kabst, 2022. "Like It or Not: When Corporate Social Responsibility Does Not Attract Potential Applicants," Journal of Business Ethics, Springer, vol. 178(1), pages 105-127, June.

    More about this item

    Keywords

    corporate social responsibility; Sustainable Human Resource Management; organizational attractiveness; prospective employees; sustainability;
    All these keywords.

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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