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Corporate social responsibility organizational identification and motivation

Author

Listed:
  • Michal Mozes
  • Zvi Josman
  • Eyal Yaniv

Abstract

Purpose - The purpose of this paper is to explore the impact of corporate social responsibility (CSR) engagement on employee motivation, job satisfaction and organizational identification as well as employee citizenship in voluntary community activities. Design/methodology/approach - Employees (n=224) of a major airline carrier participated in the study based on a 54‐item questionnaire, containing four different sets of items related to volunteering, motivation, job satisfaction and organizational identification. The employee sample consisted of two sub‐samples drawn randomly from the company pool of employees, differentiating between active participants in the company's CSR programs (APs) and non participants (NAPs). Findings - Significant differences were found between APs and NAPs on organizational identification and motivation, but not for job satisfaction. In addition, positive significant correlations between organizational identification, volunteering, job satisfaction, and motivation were obtained. These results are interpreted within the broader context that ties social identity theory (SIT) and organizational identification increase. Practical implications - The paper contributes to the understanding of the interrelations between CSR and other organizational behavior constructs. Practitioners can learn from this study how to increase job satisfaction and organizational identification. Both are extremely important for an organization's sustainability. Originality/value - This is a first attempt to investigate the relationship between CSR, organizational identification and motivation, comparing two groups from the same organization. The paper discusses the questions: “Are there potential gains at the intra‐organizational level in terms of enhanced motivation and organizational attitudes on the part of employees?” and “Does volunteering or active participation in CSR yield greater benefits for involved employees in terms of their motivation, job satisfaction and identification?”.

Suggested Citation

  • Michal Mozes & Zvi Josman & Eyal Yaniv, 2011. "Corporate social responsibility organizational identification and motivation," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(2), pages 310-325, June.
    • Handle: RePEc:eme:srjpps:v:7:y:2011:i:2:p:310-325
    DOI: 10.1108/17471111111141558
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    Citations

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    Cited by:

    1. Robert Huber & Bernhard Hirsch, 2017. "Behavioral Effects of Sustainability‐Oriented Incentive Systems," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 163-181, February.
    2. Azman Ismail & Mohd Ridwan Abd Razak, 2016. "A Study on Job Satisfaction as a Determinant of Job Motivation," EuroEconomica, Danubius University of Galati, issue 3(12), pages 30-44, JUNE.
    3. Hiller, Victor & Raffin, Natacha, 2020. "Firms’ social responsibility and workers’ motivation at the industry equilibrium," Journal of Economic Behavior & Organization, Elsevier, vol. 174(C), pages 131-149.
    4. Afkhami, Ahmad & Nasr Isfahani, Ali & Abzari, Mahdi & Teimouri, Hadi, 2018. "Antecedents of Employee Participation in Employer-Supported Volunteering Activities: A Systematic Literature Review (in Persian)," Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت و توسعه), Institute for Management and Planning studies, vol. 31(3), pages 111-150, December.
    5. Jennifer Kunz, 2020. "Corporate Social Responsibility and Employees Motivation—Broadening the Perspective," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(2), pages 159-191, April.
    6. Tai-Wei Chang, 2020. "Corporate Sustainable Development Strategy: Effect of Green Shared Vision on Organization Members’ Behavior," IJERPH, MDPI, vol. 17(7), pages 1-20, April.
    7. Ala'aldin Alrowwad & Bader Yousef Obeidat & Ali Tarhini & Noor Aqqad, 2017. "The Impact of Transformational Leadership on Organizational Performance via the Mediating Role of Corporate Social Responsibility: A Structural Equation Modeling Approach," International Business Research, Canadian Center of Science and Education, vol. 10(1), pages 199-221, January.
    8. Azman Ismail & Mohd Ridwan Abd Razak, 2016. "A Study on Job Satisfaction as a Determinant of Job Motivation," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(3), pages 30-44, JUNE.
    9. Antony King Fung Wong & Seongseop (Sam) Kim, 2023. "Corporate Social Responsibility (CSR) and Internal Consequences: The Moderating Role of Employees’ Position Levels," SAGE Open, , vol. 13(1), pages 21582440231, February.
    10. Mohammad Sohail Yunis & Laila Durrani & Amad Khan, 2017. "Corporate Social Responsibility (CSR) in Pakistan: A Critique of the Literature and Future Research Agenda," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 65-88, March.
    11. Yanica P. Dimitrova, 2020. "Corporate Social Responsibility and Innovation – the Meaningful Connection," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 89-108.
    12. Sehar Zulfiqar & Rabeea Sadaf & József Popp & Jolita Vveinhardt & Domicián Máté, 2019. "An Examination of Corporate Social Responsibility and Employee Behavior: The Case of Pakistan," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    13. Paul, Justin & Sahadev, Sunil, 2018. "Service failure and problems: Internal marketing solutions for facing the future," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 304-311.
    14. Thanh-Lam Nguyen, 2019. "STEAM-ME: A Novel Model for Successful Kaizen Implementation and Sustainable Performance of SMEs in Vietnam," Complexity, Hindawi, vol. 2019, pages 1-23, February.
    15. Dimple Dhiman & Himani Sharma, 2021. "Does Organizational Trust Mediate the CSR–OCB Relationship? A PLS-SEM Analysis," Vikalpa: The Journal for Decision Makers, , vol. 46(4), pages 223-235, December.
    16. Junqian He & Hyosun Kim, 2021. "The Effect of Socially Responsible HRM on Organizational Citizenship Behavior for the Environment: A Proactive Motivation Model," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    17. Seunghee Im & Yang Woon Chung & Ji Yeon Yang, 2016. "Employees’ Participation in Corporate Social Responsibility and Organizational Outcomes: The Moderating Role of Person–CSR Fit," Sustainability, MDPI, vol. 9(1), pages 1-14, December.

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