An analysis of maritime ro-ro freight transport service attributes through adaptive stated preference: an application to a sample of freight forwarders
In this paper we present preliminary evidence from a pilot study carried out with the primary objective of testing the validity of adaptive conjoint data collecting methods in analysing operators’ preferences when redirecting current on-land transport services to a hypothetical maritime ro-ro service alternative. The analysis has focussed on a sample of freight forwarders. Through a combination of Revealed Preferences and Adaptive Stated Preference Experiments we have constructed a database of their preferences toward the maritime ro-ro alternative using a set of transport service attributes: price, reliability, frequency, transit time, etc. We have estimated the relevant parameters through a Tobit model and have been able to calculate relative trade-off values among the significant attributes. The resulting ranking highlights the relative importance of reliability and frequency in the decision to switch to maritime services.
Volume (Year): (2004)
Issue (Month): 25-26 ()
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