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Overview of the World Broiler Industry: Implications for the Philippines


  • Hui-Shung Chang

    () (University of New England, Australia)


Global production of broiler meat has been growing since the 1960s, faster than that of any other meat. In recent years, this growth has occurred in developing countries. Broiler meat is popular because it is cheaper, more versatile, and is perceived to give more health benefits than red meat. In spite of these advantages, the world broiler industry increasingly faces pressure to improve its production methods, with consumers and government citing health, environment, and animal welfare as the areas for improvement. Demand outlook is positive for the Philippine broiler industry because of the continuing growth in population and household incomes in the country. However, it faces threats from cheaper imports as a result of its higher cost of production and its less efficient marketing system. To compete, the Philippine broiler industry must aim for more efficient systems of production and marketing, and the government must provide an environment conducive to productivity improvement.

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  • Hui-Shung Chang, 2007. "Overview of the World Broiler Industry: Implications for the Philippines," Asian Journal of Agriculture and Development, Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA), vol. 4(2), pages 67-82, December.
  • Handle: RePEc:sag:seajad:v:4:y:2007:i:2:p:67-82

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    References listed on IDEAS

    1. Ollinger, Michael & MacDonald, James M. & Madison, Milton E., 2000. "Structural Change In U.S. Chicken And Turkey Slaughter," Agricultural Economics Reports 34049, United States Department of Agriculture, Economic Research Service.
    2. Dyck, John H. & Nelson, Kenneth E., 2003. "Structure Of The Global Markets For Meat," Agricultural Information Bulletins 33701, United States Department of Agriculture, Economic Research Service.
    3. Martinez, Stephen W., 2002. "Vertical Coordination Of Marketing Systems: Lessons From The Poultry, Egg, And Pork Industries," Agricultural Economics Reports 34051, United States Department of Agriculture, Economic Research Service.
    4. Chang, Hui-Shung (Christie), 2004. "Cross-sector Comparisons of Poultry Production in The Philippines," Working Papers 12896, University of New England, School of Economics.
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