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Gender, Microenterprise Success and Cultural Context: The Case of South Asia

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  • Paula Kantor

Abstract

This paper demonstrates weaknesses in the ability of orthodox microenterprise development theory to represent issues relevant to women's success in the sector. Researchers tend to use gender simply as a variable to explain success without understanding gender as a social construct. Such work disregards how culturally specific power relations influence women's opportunities for success. Gender and microenterprise development theorists do better at incorporating power relations into explanations of why women start microenterprises and why their performance differs from that of men. They also take a broader view of microenterprise success by combining economic and empowerment outcomes, recognizing the diverse roles self employment plays for women. The relevance of power issues to success and the need for cultural sensitivity in evaluating women's opportunities to achieve positive enterprise outcomes are highlighted through the example of women's involvement in the microenterprise sector in South Asia.

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  • Paula Kantor, 2002. "Gender, Microenterprise Success and Cultural Context: The Case of South Asia," Entrepreneurship Theory and Practice, , vol. 26(4), pages 131-143, July.
  • Handle: RePEc:sae:entthe:v:26:y:2002:i:4:p:131-143
    DOI: 10.1177/104225870202600408
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    Cited by:

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    5. Serge F Simen, 2018. "Quels Facteurs Motivant Le Micro-Entrepreneuriat Informel Feminin Au Senegal ? L'Experience Des Commerçantes Ambulantes De La Ville De Dakar," Working Papers halshs-01808433, HAL.
    6. Susan Marlow & Dean Patton, 2005. "All Credit to Men? Entrepreneurship, Finance, and Gender," Entrepreneurship Theory and Practice, , vol. 29(6), pages 717-735, November.
    7. Rosca, Eugenia & Agarwal, Nivedita & Brem, Alexander, 2020. "Women entrepreneurs as agents of change: A comparative analysis of social entrepreneurship processes in emerging markets," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    8. Amanda Bullough & Dina Abdelzaher, 2013. "Global Research on Women¡¯s Entrepreneurship: An Overview of Available Data Sources & Limitations," Business and Management Research, Business and Management Research, Sciedu Press, vol. 2(3), pages 42-59, September.
    9. Sara Poggesi & Michela Mari & Luisa Vita, 2016. "What’s new in female entrepreneurship research? Answers from the literature," International Entrepreneurship and Management Journal, Springer, vol. 12(3), pages 735-764, September.
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    11. Sutter, Christopher & Bruton, Garry D. & Chen, Juanyi, 2019. "Entrepreneurship as a solution to extreme poverty: A review and future research directions," Journal of Business Venturing, Elsevier, vol. 34(1), pages 197-214.
    12. Maria Christina Liem & Tina Melinda & Imanuel Deny Krisna Aji, 2014. "An Explanatory Study of Women Entrepreneurs: The Key Success Factors to Start-up a Micro Business," International Journal of Financial Economics, Research Academy of Social Sciences, vol. 3(3), pages 151-166.
    13. Inessa Love & Boris Nikolaev & Chandra Dhakal, 2024. "The well-being of women entrepreneurs: the role of gender inequality and gender roles," Small Business Economics, Springer, vol. 62(1), pages 325-352, January.
    14. C. Christopher Baughn & Bee–Leng Chua & Kent E. Neupert, 2006. "The Normative Context for Women's Participation in Entrepreneruship: A Multicountry Study," Entrepreneurship Theory and Practice, , vol. 30(5), pages 687-708, September.
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    16. Welsh, Dianne H.B. & Memili, Esra & Kaciak, Eugene & Al Sadoon, Aliyah, 2014. "Saudi women entrepreneurs: A growing economic segment," Journal of Business Research, Elsevier, vol. 67(5), pages 758-762.

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