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Technology Acceptance Model Revisited For Mobile Based Agricultural Extension Services In India


  • Pranay VERMA

    (Footwear Design Development Institute Noida, India)

  • Neena SINHA

    (Guru Gobind Singh Indraprastha University New Delhi, India)


Technology acceptance was theorized in 1986 and has been in use since then. This research applies the same model in the study of mobile based agricultural extension services and tests its validity. The model stands out even after thirty years. The conceptual framework underlying the study was based on the Theory of Planned Behavior. Structural Equation Modeling was used to confirm a proposed mobile based agricultural extension services acceptance model based on Technology Acceptance Model (TAM). Perceived usefulness, perceived ease of use determines the attitude and behavioural intention for mobile based agricultural extension services in India. This paper examines the benefits of mobile based AES for farmers.

Suggested Citation

  • Pranay VERMA & Neena SINHA, 2016. "Technology Acceptance Model Revisited For Mobile Based Agricultural Extension Services In India," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 8(4), pages 29-38, December.
  • Handle: RePEc:rom:mrpase:v:8:y:2016:i:4:p:29-38

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    References listed on IDEAS

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    Cited by:

    1. Ivonne Angelica Castiblanco Jimenez & Laura Cristina Cepeda García & Maria Grazia Violante & Federica Marcolin & Enrico Vezzetti, 2020. "Commonly Used External TAM Variables in e-Learning, Agriculture and Virtual Reality Applications," Future Internet, MDPI, vol. 13(1), pages 1-21, December.
    2. Dirk Landmann & Carl-Johan Lagerkvist & Verena Otter, 2021. "Determinants of Small-Scale Farmers’ Intention to Use Smartphones for Generating Agricultural Knowledge in Developing Countries: Evidence from Rural India," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 33(6), pages 1435-1454, December.

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