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User experience on mobile video appreciation: How to engross users and to enhance their enjoyment in watching mobile video clips


  • See-To, Eric W.K.
  • Papagiannidis, Savvas
  • Cho, Vincent


In the past few years consumers have enjoyed consuming video content on a growing number of devices including the traditional television, personal computers, mobile phone and tablets. Each device has its own technical attributes and associated consumption characteristics. This research examines the differential effects of user experience on engagement during video consumption in the mobile and desktop environments. We have experimented with different situations related to the genre, the sequence of playing, the extent of interruption, the timing of the interruption, and length of the video clips. Our model was quantitatively tested, with 270 users taking part in a between subject experiment.

Suggested Citation

  • See-To, Eric W.K. & Papagiannidis, Savvas & Cho, Vincent, 2012. "User experience on mobile video appreciation: How to engross users and to enhance their enjoyment in watching mobile video clips," Technological Forecasting and Social Change, Elsevier, vol. 79(8), pages 1484-1494.
  • Handle: RePEc:eee:tefoso:v:79:y:2012:i:8:p:1484-1494
    DOI: 10.1016/j.techfore.2012.03.005

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    Cited by:

    1. Pranay VERMA & Neena SINHA, 2016. "Technology Acceptance Model Revisited For Mobile Based Agricultural Extension Services In India," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 8(4), pages 29-38, December.
    2. Pierre-Henry Leveau, 2022. "Determinants and Effects of Embodiment and Pleasure during Virtual Reality Experiences on Consumer Behavior [Déterminants et Effet de l'Incarnation et du Plaisir lors d'Expériences en RV sur le Com," Post-Print hal-03778687, HAL.
    3. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    4. Yan Liu & Hongfa Yi & Crystal Jiang, 2023. "Enjoyment or Indulgence? Social Media Service Usage, Social Gratification, Self-Control Failure and Emotional Health," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
    5. Gurtner, Sebastian & Reinhardt, Ronny & Soyez, Katja, 2014. "Designing mobile business applications for different age groups," Technological Forecasting and Social Change, Elsevier, vol. 88(C), pages 177-188.
    6. Shin, Jungwoo & Park, Yuri & Lee, Daeho, 2016. "Strategic management of over-the-top services: Focusing on Korean consumer adoption behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 329-337.
    7. Agarwal, Reeti & Mehrotra, Ankit & Sharma, Veenu & Papa, Armando & Malibari, Areej, 2023. "Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. Dongyan Nan & Yerin Kim & Min Hyung Park & Jang Hyun Kim, 2020. "What Motivates Users to Keep Using Social Mobile Payments?," Sustainability, MDPI, vol. 12(17), pages 1-13, August.


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