IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v13y2021i3p30-40.html
   My bibliography  Save this article

Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties

Author

Listed:
  • Sayibu Ibrahim Nnindini
  • Kobby Mensah

Abstract

In recent times political parties appear to be focusing narrowly on winning elections to the detriment of effective management of their intra-party relationships. The neglect of managing relationships is having a negative effect on parties, hence this study. The study looked at the practice of political relationship marketing in the two leading parties in Ghana, focusing on micro-interactions at the constituency level. Twenty-four party executives were drawn from eight constituencies for interview. Thematic analysis was carried out to identify relationship marketing practices in the parties. The findings demonstrate the presence of some political relationship marketing antecedents. A fully-fledged political relationship marketing practice is however absent.

Suggested Citation

  • Sayibu Ibrahim Nnindini & Kobby Mensah, 2021. "Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties," Information Management and Business Review, AMH International, vol. 13(3), pages 30-40.
    • Handle: RePEc:rnd:arimbr:v:13:y:2021:i:3:p:30-40
    DOI: 10.22610/imbr.v13i3(I).3228
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3228/2061
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3228
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v13i3(I).3228?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jennifer Lees-Marshment, 2019. "Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 41-48, December.
    2. David W. Nickerson & Todd Rogers, 2014. "Political Campaigns and Big Data," Journal of Economic Perspectives, American Economic Association, vol. 28(2), pages 51-74, Spring.
    3. Keefer, Philip & Khemani, Stuti, 2009. "When Do Legislators Pass on Pork? The Role of Political Parties in Determining Legislator Effort," American Political Science Review, Cambridge University Press, vol. 103(1), pages 99-112, February.
    4. Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Samuel Brazys & Krishna Chaitanya Vadlamannati, 2021. "Aid curse with Chinese characteristics? Chinese development flows and economic reforms," Public Choice, Springer, vol. 188(3), pages 407-430, September.
    2. Per G. Fredriksson & Jim R. Wollscheid, 2014. "Political Institutions, Political Careers and Environmental Policy," Kyklos, Wiley Blackwell, vol. 67(1), pages 54-73, February.
    3. Harris, J. Andrew & Posner, Daniel N., 2022. "Does decentralization encourage pro-poor targeting? Evidence from Kenya’s constituencies development fund," World Development, Elsevier, vol. 155(C).
    4. Whitaker, Stephan D., 2018. "Big Data versus a survey," The Quarterly Review of Economics and Finance, Elsevier, vol. 67(C), pages 285-296.
    5. Quoc-Anh Do & Kieu-Trang Nguyen & Anh N. Tran, 2017. "One Mandarin Benefits the Whole Clan: Hometown Favoritism in an Authoritarian Regime," American Economic Journal: Applied Economics, American Economic Association, vol. 9(4), pages 1-29, October.
    6. Jeremy Bowles & Benjamin Marx, 2022. "Turnover and Accountability in Africa's Parliaments," Working Papers hal-03873800, HAL.
    7. Bhalotra, Sonia & Clots-Figueras, Irma & Iyer, Lakshmi, 2021. "Religion and abortion: The role of politician identity," Journal of Development Economics, Elsevier, vol. 153(C).
    8. Abid, Aman & Harrigan, Paul, 2020. "An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation," Australasian marketing journal, Elsevier, vol. 28(2), pages 71-82.
    9. Khaled A. Gad, 2014. "The Impact of Political Advertising through Social Networking Sites on Egyptians’ Political Orientations and Choices," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(2), pages 1-14, February.
    10. Tandon, Sharad, 2012. "Election Outcomes and Food Security: Evidence from Consumption of Scheduled Castes and Tribes in India," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124414, Agricultural and Applied Economics Association.
    11. repec:hal:spmain:info:hdl:2441/sj22pruud8a7b8cdlvom4sbtp is not listed on IDEAS
    12. Hean Wei Koay & Salwa Mokhtar Khairiah, 2022. "The role of political marketing and its importance in Barisan Nasional at Malaysia general election," Technium Social Sciences Journal, Technium Science, vol. 29(1), pages 548-560, March.
    13. Joseph Gerald Hirschberg & Jeanette Ngaire Lye, 2020. "Grading Journals In Economics: The Abcs Of The Abdc," Journal of Economic Surveys, Wiley Blackwell, vol. 34(4), pages 876-921, September.
    14. Cruz, Cesi & Keefer, Philip, 2013. "The organization of political parties and the politics of bureaucratic reform," Policy Research Working Paper Series 6686, The World Bank.
    15. Fredriksson, Per G. & Wollscheid, Jim R., 2014. "Environmental decentralization and political centralization," Ecological Economics, Elsevier, vol. 107(C), pages 402-410.
    16. Enrico Cantoni & Vincent Pons, 2021. "Strict Id Laws Don’t Stop Voters: Evidence from a U.S. Nationwide Panel, 2008–2018," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 136(4), pages 2615-2660.
    17. Mirdaim Axhami & Vjollca Hysi Panajoti & Mirela Mersini, 2015. "Factorial Analysis Application In Political Market – Case Of Albania," Romanian Economic Business Review, Romanian-American University, vol. 10(2), pages 29-38, June.
    18. Balart, Pau & Casas, Agustin & Troumpounis, Orestis, 2022. "Technological change, campaign spending and polarization," Journal of Public Economics, Elsevier, vol. 211(C).
    19. Exley, Christine L. & Petrie, Ragan, 2018. "The impact of a surprise donation ask," Journal of Public Economics, Elsevier, vol. 158(C), pages 152-167.
    20. Saxena, Stuti, 2015. "Why did I prefer to vote for my political party?," MPRA Paper 68216, University Library of Munich, Germany.
    21. Kaushik, Arun & Rupayan Pal, 2012. "Political strongholds and budget allocation for developmental expenditure: Evidence from Indian states, 1971-2005," Indira Gandhi Institute of Development Research, Mumbai Working Papers 2012-015, Indira Gandhi Institute of Development Research, Mumbai, India.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:13:y:2021:i:3:p:30-40. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.