Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties
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DOI: 10.22610/imbr.v13i3(I).3228
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References listed on IDEAS
- Jennifer Lees-Marshment, 2019. "Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 41-48, December.
- David W. Nickerson & Todd Rogers, 2014. "Political Campaigns and Big Data," Journal of Economic Perspectives, American Economic Association, vol. 28(2), pages 51-74, Spring.
- Keefer, Philip & Khemani, Stuti, 2009. "When Do Legislators Pass on Pork? The Role of Political Parties in Determining Legislator Effort," American Political Science Review, Cambridge University Press, vol. 103(1), pages 99-112, February.
- Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, September.
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