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Adoption et usage marchand de l’Internet : une étude économétrique sur données bretonnes

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  • Raphaël Suire
  • Thierry Pénard
  • Fabrice Le Guel

Abstract

[fre] Quels sont les facteurs qui favorisent ou au contraire freinent l ’ usage de l ’ Internet à domicile ? Afin de répondre à cette question , les enquêtes se sont multipliées ces dernières années . Dans cette lignée , cet article propose une modélisation économétrique des choix d ’ adoption de l ’ Internet par les ménages et d ’ achat en ligne , à partir d ’ une enquête effectuée fin 2002 en Bretagne . Cette étude , qui est la première du genre sur données françaises , met en évidence l ’ importance des . facteurs socio-économiques (âge , niveau d ’ étude , CSP ), mais aussi le rôle de l ’ expérience et du voisinage social dans les pratiques liées à l ’ Internet . Cette idée que les choix individuels se font en interaction avec l ’ entourage ou le réseau social se trouve ainsi confirmée en matière d ’ achat en ligne . [eng] What are the forces driving or curbing Internet use in the home ? Agrowing number of surveys have been carried out to address this question . In this vein , this article focuses on the decisions whether to have an Internet access in the home and whether to buy online , using the results of a survey carried out in Brittany at the end of 2002 . The econometric results of this study , the first of its kind using French data , highlight the role of socio-economic factors (age , education , occupation ), but also the positive impact of experience and neighbourhood influences on Internet use . For example , a person will be more likely to buy on the Internet if a large proportion of those in his neighbourhood are accustomed to buying online . This finding gives support to the idea that individual choices regarding online are often taken in interaction with people ’ s immediate circle or with social networks .

Suggested Citation

  • Raphaël Suire & Thierry Pénard & Fabrice Le Guel, 2005. "Adoption et usage marchand de l’Internet : une étude économétrique sur données bretonnes," Économie et Prévision, Programme National Persée, vol. 167(1), pages 67-84.
    • Handle: RePEc:prs:ecoprv:ecop_0249-4744_2005_num_167_1_7399
    DOI: 10.3406/ecop.2005.7399
    Note: DOI:10.3406/ecop.2005.7399
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    1. Raphaël Suire, 2007. "Encastrement social et usages de l'Internet : une analyse jointe du commerce et de l'administration électronique," Economie & Prévision, La Documentation Française, vol. 0(4), pages 161-174.
    2. Pernot, Delphine, 2021. "Internet shopping for Everyday Consumer Goods: An examination of the purchasing and travel practices of click and pickup outlet customers," Research in Transportation Economics, Elsevier, vol. 87(C).
    3. Delphine Pernot, 2020. "Internet shopping for Everyday Consumer Goods: An examination of the purchasing and travel practices of click and pickup outlet customers," Post-Print hal-02512133, HAL.
    4. Fabrice Le Guel & Mohamed El Hedi Arouri & Fabrice Rochelandet, 2010. "L’entrelacement des pratiques culturelles et de l’usage des TIC : une analyse économique," Économie et Prévision, Programme National Persée, vol. 194(3), pages 33-55.

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