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Adoption et usage marchand de l'Internet : une étude économétrique sur données bretonnes

Author

Listed:
  • Fabrice Le Guel
  • Thierry Pénard
  • Raphaël Suire

Abstract

What are the forces driving or curbing Internet use in the home? Agrowing number of surveys have been carried out to address this question. In thisvein, this article focuses on the decisions whether to have an Internet access inthe home andwhether to buyonline, usingthe results ofa survey carried out inBrittany at the endof 2002. The econometric results of thisstudy, thefirstof its kindusing French data, highlight the role of socio-economic factors (age, education, occupation), but also the positive impact of experience and neighbourhood influenceson Internetuse. Forexample, a person will be more likely to buy on the Internet if a large proportion of those in his neighbourhood are accustomed to buying online. This finding gives support to the idea that individual choices regarding online are often taken in interaction with people?s immediate circle or with social networks.

Suggested Citation

  • Fabrice Le Guel & Thierry Pénard & Raphaël Suire, 2005. "Adoption et usage marchand de l'Internet : une étude économétrique sur données bretonnes," Economie & Prévision, La Documentation Française, vol. 167(1), pages 67-84.
    • Handle: RePEc:cai:ecoldc:ecop_167_0067
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    Cited by:

    1. Raphaël Suire, 2007. "Encastrement social et usages de l'Internet : une analyse jointe du commerce et de l'administration électronique," Economie & Prévision, La Documentation Française, vol. 0(4), pages 161-174.
    2. Pernot, Delphine, 2021. "Internet shopping for Everyday Consumer Goods: An examination of the purchasing and travel practices of click and pickup outlet customers," Research in Transportation Economics, Elsevier, vol. 87(C).
    3. Marouene Mbarek, 2019. "Hétérogénéité des politiques publiques numériques en France," Post-Print hal-04616886, HAL.
    4. Delphine Pernot, 2020. "Internet shopping for Everyday Consumer Goods: An examination of the purchasing and travel practices of click and pickup outlet customers," Post-Print hal-02512133, HAL.
    5. Vincent Malardé & Thierry Pénard, 2022. "The role of local network effects and spatial effects in the growth of digital platforms: Evidence from the carpooling site iDVROOM [Le rôle des effets de réseau locaux et des effets spatiaux dans le développement des plateformes numériques : le c," Post-Print hal-03712336, HAL.
    6. Fabrice Rochelandet & Mohamed El Hédi Arouri & Fabrice Le Guel, 2010. "L'entrelacement des pratiques culturelles et de l'usage des TIC : une analyse économique," Economie & Prévision, La Documentation Française, vol. 0(3), pages 33-55.

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