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L’entrelacement des pratiques culturelles et de l’usage des TIC : une analyse économique

Listed author(s):
  • Fabrice Le Guel
  • Mohamed El Hedi Arouri
  • Fabrice Rochelandet

[fre] L’actualité illustre souvent la fragilité des modèles de distribution en ligne des biens culturels. Évaluer leur viabilité nécessite de considérer les caractéristiques de l’offre, mais également la demande potentielle pour ces services. Cet article vise à apporter quelques éléments d’appréciation empirique de cette demande à partir de l’enquête « Conditions de vie des ménages » 2005 de l’Insee. Nous mettons en évidence des groupes de consommateurs par le croisement statistique de leurs pratiques culturelles, équipement et utilisations des TIC via deux méthodes (CAH et CCM). Nous utilisons un modèle logit multinomial pour tester les déterminants d'appartenance aux cinq profils identifiés allant des « univores » aux « multi-omnivores ». Le statut social, les interactions sociales et les effets générationnels expliquent relativement bien ces différents profils. [eng] Developments in the news often illustrate the weakness of models of online distribution of cultural goods. To assess their viability , we need to look not only at the supply characteristics, but also at potential demand for these services. We offer some empirical criteria for assessing demand drawn from the 2005 “ Household Living Conditions ” Survey by INSEE, the French national statistical institute. We apply two methods (AHC and MCC ) to identify consumer groups by the statistical cross-tabulation of their cultural participation and their ownership and use of information and communication technologies (ICTs). We use a multinomial logit model to test the determinants of membership in the five profiles identified, ranging from “ univores ” to “ multi-omnivores ”. Social status, social interactions, and generational effects explain these different profiles rather well.

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Article provided by Programme National Persée in its journal Économie & prévision.

Volume (Year): 194 (2010)
Issue (Month): 3 ()
Pages: 33-55

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Handle: RePEc:prs:ecoprv:ecop_0249-4744_2010_num_194_3_8047
Note: DOI:10.3406/ecop.2010.8047
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  1. De Vany, Arthur & Walls, W David, 1996. "Bose-Einstein Dynamics and Adaptive Contracting in the Motion Picture Industry," Economic Journal, Royal Economic Society, vol. 106(439), pages 1493-1514, November.
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  5. Louis Lévy-Garboua & Claude Montmarquette, 1996. "A microeconometric study of theatre demand," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 20(1), pages 25-50, March.
  6. Alain Degenne & Marie-Odile Lebeaux & Catherine Marry, 2002. "Les usages du temps : cumuls d'activités et rythmes de vie," Économie et Statistique, Programme National Persée, vol. 352(1), pages 81-99.
  7. Raphaël Suire & Thierry Pénard & Fabrice Le Guel, 2005. "Adoption et usage marchand de l’Internet : une étude économétrique sur données bretonnes," Économie et Prévision, Programme National Persée, vol. 167(1), pages 67-84.
  8. Seaman, Bruce A, 2006. "Empirical Studies of Demand for the Performing Arts," Handbook of the Economics of Art and Culture, Elsevier.
  9. Thierry Pénard & Nicolas Poussing, 2006. "Usage de l'Internet et investissement en capital social," Recherches économiques de Louvain, De Boeck Université, vol. 72(4), pages 413-446.
  10. Philippe Coulangeon & Pierre-Michel Menger & Ionela Roharik, 2002. "Les loisirs des actifs : un reflet de la stratification sociale," Économie et Statistique, Programme National Persée, vol. 352(1), pages 39-55.
  11. Donata Favaro & Carlofilippo Frateschi, 2007. "A discrete choice model of consumption of cultural goods: the case of music," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 205-234, September.
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