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Read the label! Energy Star appliance label awareness and uptake among U.S. consumers

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  • Murray, Anthony G.
  • Mills, Bradford F.

Abstract

The Energy Star label program to promote the diffusion of energy efficient home appliances is arguably the most significant government effort to reduce U.S. residential energy consumption. Program effectiveness requires that consumers are aware of the labeling scheme and also change their purchase decisions based on label information. This paper examines the factors associated with consumer awareness of the Energy Star label of recently purchased ‘white’ major appliances and the factors associated with the choice of Energy Star labeled appliances. The paper finds that household characteristics have a much stronger association with consumer awareness of labels than with the choice of Energy Star appliances. Renting the home, Hispanic ethnicity, being poor or near poor, and living in regions with lower ACEEE scores do, however, decrease the propensity for households to purchase Energy Star appliances. Eliminating these gaps in Energy Star appliance adoption would result in house electricity cost savings of $164million per year and associated carbon emission reductions of about 1.1million metric tons per year.

Suggested Citation

  • Murray, Anthony G. & Mills, Bradford F., 2011. "Read the label! Energy Star appliance label awareness and uptake among U.S. consumers," Energy Economics, Elsevier, vol. 33(6), pages 1103-1110.
  • Handle: RePEc:eee:eneeco:v:33:y:2011:i:6:p:1103-1110
    DOI: 10.1016/j.eneco.2011.04.013
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Hlavinka, Alexander N. & Mjelde, James W. & Dharmasena, Senarath & Holland, Christine, 2016. "Forecasting the adoption of residential ductless heat pumps," Energy Economics, Elsevier, vol. 54(C), pages 60-67.
    2. Tanya O’Garra, 2013. "Individual consumers and climate change: searching for a new moral compass," Chapters,in: Handbook on Energy and Climate Change, chapter 26, pages 561-580 Edward Elgar Publishing.
    3. repec:eee:eneeco:v:69:y:2018:i:c:p:335-349 is not listed on IDEAS
    4. Xiaogu Li & Christopher Clark & Kimberly Jensen & Steven Yen, 2014. "Will consumers follow climate leaders? The effect of manufacturer participation in a voluntary environmental program on consumer preferences," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 16(1), pages 69-87, January.
    5. Mills, Bradford & Schleich, Joachim, 2012. "Residential energy-efficient technology adoption, energy conservation, knowledge, and attitudes: An analysis of European countries," Energy Policy, Elsevier, vol. 49(C), pages 616-628.
    6. repec:gam:jsusta:v:9:y:2017:i:5:p:814-:d:98569 is not listed on IDEAS
    7. Diaz-Rainey, Ivan & Ashton, John K., 2015. "Investment inefficiency and the adoption of eco-innovations: The case of household energy efficiency technologies," Energy Policy, Elsevier, vol. 82(C), pages 105-117.
    8. Zeng, Lei & Yu, Yang & Li, Jiayang, 2014. "China’s Promoting Energy-Efficient Products for the Benefit of the People Program in 2012: Results and analysis of the consumer impact study," Applied Energy, Elsevier, vol. 133(C), pages 22-32.
    9. Liu, Tiantian & Wang, Qunwei & Su, Bin, 2016. "A review of carbon labeling: Standards, implementation, and impact," Renewable and Sustainable Energy Reviews, Elsevier, vol. 53(C), pages 68-79.
    10. Kajsa Ellegård & Jenny Palm, 2015. "Who Is Behaving? Consequences for Energy Policy of Concept Confusion," Energies, MDPI, Open Access Journal, vol. 8(8), pages 1-20, July.
    11. Kaenzig, Josef & Heinzle, Stefanie Lena & Wüstenhagen, Rolf, 2013. "Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany," Energy Policy, Elsevier, vol. 53(C), pages 311-322.

    More about this item

    Keywords

    Energy Star; Household energy efficiency; Technology adoption;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy

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