Price fairness and PWYW (pay what you want): a behavioral economics perspective
Author
Abstract
Suggested Citation
DOI: 10.1057/s41272-017-0078-0
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Vaidyanathan, Rajiv & Aggarwal, Praveen, 2003. "Who is the fairest of them all? An attributional approach to price fairness perceptions," Journal of Business Research, Elsevier, vol. 56(6), pages 453-463, June.
- McGraw, A Peter & Tetlock, Philip E & Kristel, Orie V, 2003. "The Limits of Fungibility: Relational Schemata and the Value of Things," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 219-229, September.
- Ernst Fehr & Klaus M. Schmidt, 1999.
"A Theory of Fairness, Competition, and Cooperation,"
The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(3), pages 817-868.
- Fehr, Ernst & Schmidt, Klaus M., . "A theory of fairness, competition, and cooperation," Chapters in Economics,, University of Munich, Department of Economics.
- Ernst Fehr & Klaus M. Schmidt, "undated". "A Theory of Fairness, Competition and Cooperation," IEW - Working Papers 004, Institute for Empirical Research in Economics - University of Zurich.
- Fehr, Ernst & Schmidt, Klaus M., 1999. "A theory of fairness, competition, and cooperation," Munich Reprints in Economics 20650, University of Munich, Department of Economics.
- Fehr, Ernst & Schmidt, Klaus M., 1998. "A Theory of Fairness, Competition and Cooperation," CEPR Discussion Papers 1812, C.E.P.R. Discussion Papers.
- Regner, Tobias & Barria, Javier A., 2009.
"Do consumers pay voluntarily? The case of online music,"
Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 395-406, August.
- Tobias Regner & Javier A. Barria, 2007. "Do Consumers Pay Voluntarily? The Case of Online Music," Jena Economics Research Papers 2007-011, Friedrich-Schiller-University Jena.
- Tobias Regner & Javier A. Barria, 2009. "Do Consumers Pay Voluntarily? The Case of Online Music," Post-Print hal-00686341, HAL.
- Riener, Gerhard & Traxler, Christian, 2012. "Norms, moods, and free lunch: Longitudinal evidence on payments from a Pay-What-You-Want restaurant," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 476-483.
- Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-1458, December.
- Klaus M. Schmidt & Martin Spann & Robert Zeithammer, 2015.
"Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets,"
Management Science, INFORMS, vol. 61(6), pages 1217-1236, June.
- Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert, 2012. "Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 393, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
- Klaus Schmidt & Martin Spann & Robert Zeithammer, 2014. "Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets," CESifo Working Paper Series 5069, CESifo.
- Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert, 2012. "Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets," Discussion Papers in Economics 14308, University of Munich, Department of Economics.
- Rabin, Matthew, 1993.
"Incorporating Fairness into Game Theory and Economics,"
American Economic Review, American Economic Association, vol. 83(5), pages 1281-1302, December.
- Matthew Rabin., 1992. "Incorporating Fairness into Game Theory and Economics," Economics Working Papers 92-199, University of California at Berkeley.
- M. Rabin, 2001. "Incorporating Fairness into Game Theory and Economics," Levine's Working Paper Archive 511, David K. Levine.
- Daniel Kahneman & Amos Tversky, 2013.
"Prospect Theory: An Analysis of Decision Under Risk,"
World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127,
World Scientific Publishing Co. Pte. Ltd..
- Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
- Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
- Kreps, David M. & Wilson, Robert, 1982.
"Reputation and imperfect information,"
Journal of Economic Theory, Elsevier, vol. 27(2), pages 253-279, August.
- David Kreps & Robert Wilson, 1999. "Reputation and Imperfect Information," Levine's Working Paper Archive 238, David K. Levine.
- Kelly L. Haws & William O. Bearden, 2006. "Dynamic Pricing and Consumer Fairness Perceptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 304-311, October.
- Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
- Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard, 1986. "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, American Economic Association, vol. 76(4), pages 728-741, September.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Nikolai Dokuchaev, 2018. "On a gap between rational annuitization price for producer and price for customer," Papers 1809.08960, arXiv.org.
- Guang Yang & Mulin Liu & Mei Cai & Qihua Yin, 2024. "An analytical game perspective model for pay-what-you-want pricing schemes considering consumer fairness," Information Technology and Management, Springer, vol. 25(4), pages 345-365, December.
- Vahid Ashrafimoghari & Jordan W. Suchow, 2022. "A Game-theoretic Model of the Consumer Behavior Under Pay-What-You-Want Pricing Strategy," Papers 2207.08923, arXiv.org.
- Nikolai Dokuchaev, 2019. "A gap between rational annuitization price for producer and price for customer," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(2), pages 147-154, April.
- Regina Wittstock-Lang & Magdalena Bekk & Matthias Spörrle, 2023. "I do not want to set my own price! Indirect effects of emotions and moderation effects of skepticism explain reduced use intentions towards participative pricing models," PLOS ONE, Public Library of Science, vol. 18(2), pages 1-23, February.
- Rabbanee, Fazlul K. & Roy, Rajat & Sharma, Piyush, 2022. "Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing," Journal of Business Research, Elsevier, vol. 141(C), pages 13-25.
- Jordi Tena‐Sánchez & Francisco J. León‐Medina & José A. Noguera, 2020. "Empathic cultural consumers: Pay what you want in the theater," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1213-1245, December.
- Rafael Luis Wagner, 2019. "Lowering consumers’ price image without lowering their internal reference price: the role of pay-what-you-want pricing mechanism," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(4), pages 332-341, August.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Ranjit M. Christopher & Fernando S. Machado, 2019. "Consumer response to design variations in pay-what-you-want pricing," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 879-898, September.
- Yosuke Hashidate, 2018. "Social Image Concern and Reference Point Formation," CIRJE F-Series CIRJE-F-1085, CIRJE, Faculty of Economics, University of Tokyo.
- Regner, Tobias, 2015.
"Why consumers pay voluntarily: Evidence from online music,"
Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 205-214.
- Tobias Regner, 2010. "Why Consumers Pay Voluntarily: Evidence from Online Music," Jena Economics Research Papers 2010-081, Friedrich-Schiller-University Jena, revised 10 Dec 2014.
- Breitmoser, Yves & Vorjohann, Pauline, 2018. "Welfare-Based Altruism," Rationality and Competition Discussion Paper Series 89, CRC TRR 190 Rationality and Competition.
- Byung Cho Kim & So Eun Park & Detmar W. Straub, 2022. "Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention?," Information Systems Research, INFORMS, vol. 33(3), pages 784-793, September.
- Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016. "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 138-153.
- Saccardo, Silvia & Li, Charis X. & Samek, Anya & Gneezy, Ayelet, 2021. "Nudging generosity in consumer elective pricing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 163(C), pages 91-104.
- Christoph Feldhaus & Tassilo Sobotta & Peter Werner, 2019. "Norm Uncertainty and Voluntary Payments in the Field," Management Science, INFORMS, vol. 65(4), pages 1855-1866, April.
- Ambrus, Attila & Pathak, Parag A., 2011.
"Cooperation over finite horizons: A theory and experiments,"
Journal of Public Economics, Elsevier, vol. 95(7), pages 500-512.
- Ambrus, Attila & Pathak, Parag A., 2011. "Cooperation over finite horizons: A theory and experiments," Journal of Public Economics, Elsevier, vol. 95(7-8), pages 500-512, August.
- Antonides, Gerrit & Kroft, Maaike, 2005. "Fairness judgments in household decision making," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 902-913, December.
- Committee, Nobel Prize, 2017. "Richard H. Thaler: Integrating Economics with Psychology," Nobel Prize in Economics documents 2017-1, Nobel Prize Committee.
- Fongoni, Marco & Dickson, Alex, 2015. "A Theory of Wage Setting Behavior," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon TN 2015-57, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Vivek Suneja & Debashree Das, 2024. "Impact of Social Preferences, Trust and Behavioural Norms on Cooperation: Experimental Evidence from Prisoner’s Dilemma Game," Studies in Microeconomics, , vol. 12(3), pages 326-344, December.
- Oliver Hart & John Moore, 2008.
"Contracts as Reference Points,"
The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(1), pages 1-48.
- Oliver Hart & John Moore, 2006. "Contracts as Reference Points," Edinburgh School of Economics Discussion Paper Series 170, Edinburgh School of Economics, University of Edinburgh.
- Oliver Hart & John Moore, 2006. "Contracts as Reference Points," NBER Working Papers 12706, National Bureau of Economic Research, Inc.
- Anya Savikhin Samek & Roman Sheremeta, 2014.
"Recognizing contributors: an experiment on public goods,"
Experimental Economics, Springer;Economic Science Association, vol. 17(4), pages 673-690, December.
- Samek, Anya & Sheremeta, Roman, 2013. "Recognizing Contributors: An Experiment on Public Goods," MPRA Paper 52921, University Library of Munich, Germany.
- Anya Savikhin Samek & Roman M. Sheremeta, 2013. "Recognizing Contributors: An Experiment on Public Goods," Working Papers 13-34, Chapman University, Economic Science Institute.
- Anya Samek & Roman Sheremeta, 2014. "Recognizing Contributors: An Experiment on Public Goods," Artefactual Field Experiments 00440, The Field Experiments Website.
- Kai Barron, 2021.
"Belief updating: does the ‘good-news, bad-news’ asymmetry extend to purely financial domains?,"
Experimental Economics, Springer;Economic Science Association, vol. 24(1), pages 31-58, March.
- Barron, Kai, 2021. "Belief updating: does the 'good-news, bad-news' asymmetry extend to purely financial domains?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 24(1), pages 31-58.
- Barron, Kai, 2016. "Belief updating: Does the 'good-news, bad-news' asymmetry extend to purely financial domains?," Discussion Papers, Research Unit: Economics of Change SP II 2016-309, WZB Berlin Social Science Center.
- Barron, Kai, 2019. "Belief updating: Does the 'good-news, bad-news' asymmetry extend to purely financial domains?," Discussion Papers, Research Unit: Economics of Change SP II 2016-309r, WZB Berlin Social Science Center, revised 2019.
- Barron, Kai, 2019. "Belief Updating: Does the \'Good-News, Bad-News\' Asymmetry Extend to Purely Financial Domains?," Rationality and Competition Discussion Paper Series 170, CRC TRR 190 Rationality and Competition.
- Barron, Kai, 2020. "Belief updating: Does the 'good-news, bad-news' asymmetry extend to purely financial domains?," Discussion Papers, Research Unit: Economics of Change SP II 2016-309r2, WZB Berlin Social Science Center, revised 2020.
- Barron, Kai, 2018. "Belief updating: Does the 'good-news, bad-news' asymmetry extend to purely financial domains?," MPRA Paper 84742, University Library of Munich, Germany.
- Holger Herz & Dmitry Taubinsky, 2018.
"What Makes a Price Fair? An Experimental Study of Transaction Experience and Endogenous Fairness Views,"
Journal of the European Economic Association, European Economic Association, vol. 16(2), pages 316-352.
- Herz, Holger & Taubinsky, Dmitry, 2016. "What makes a price fair ? An experimental study of transaction experience and endogenous fairness views," FSES Working Papers 477, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
- Holger Herz & Dmitry Taubinsky, 2016. "What Makes a Price Fair? An Experimental Study of Transaction Experience and Endogenous Fairness Views," CESifo Working Paper Series 5936, CESifo.
- Kanupriya Katyal & Vinay Kanetkar & Sanjay Patro, 2019. "What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairness," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(2), pages 133-146, April.
- He, Haoran & Wu, Keyu, 2016. "Choice set, relative income, and inequity aversion: An experimental investigation," Journal of Economic Psychology, Elsevier, vol. 54(C), pages 177-193.
- Ernst Fehr & Urs Fischbacher, "undated". "Why Social Preferences Matter - The Impact of Non-Selfish Motives on Competition," IEW - Working Papers 084, Institute for Empirical Research in Economics - University of Zurich.
More about this item
Keywords
behavioral economics; service industry; participative pricing; price fairness; pay what you want (PWYW); value-based pricing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jorapm:v:16:y:2017:i:1:d:10.1057_s41272-017-0078-0. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.