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Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products

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  • Tripat Gill
  • Jing Lei

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  • Tripat Gill & Jing Lei, 2009. "Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products," Marketing Letters, Springer, vol. 20(1), pages 91-103, March.
    • Handle: RePEc:kap:mktlet:v:20:y:2009:i:1:p:91-103
    DOI: 10.1007/s11002-008-9050-5
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    References listed on IDEAS

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    1. Mukherjee, Ashesh & Hoyer, Wayne D, 2001. "The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 462-472, December.
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    Cited by:

    1. Lee, Seunghyun & Ha, Sejin & Widdows, Richard, 2011. "Consumer responses to high-technology products: Product attributes, cognition, and emotions," Journal of Business Research, Elsevier, vol. 64(11), pages 1195-1200.
    2. Truong, Yann & Klink, Richard R. & Simmons, Geoff & Grinstein, Amir & Palmer, Mark, 2017. "Branding strategies for high-technology products: The effects of consumer and product innovativeness," Journal of Business Research, Elsevier, vol. 70(C), pages 85-91.
    3. Truong, Yann, 2013. "A cross-country study of consumer innovativeness and technological service innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 130-137.

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