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Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?

Author

Listed:
  • Arnaud Rivière

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - Université de Tours)

  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Bertrand Belvaux

    () (CREGO - Centre de Recherche en Gestion des Organisations [Dijon] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UB - Université de Bourgogne - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar)

  • Jessie Pallud

    () (Humanis - Hommes et management en société / Humans and management in society - EM Strasbourg - Ecole de Management de Strasbourg - UNISTRA - Université de Strasbourg)

Abstract

Comme de nombreux secteurs, la presse écrite est touchée par l'apparition de canaux numériques. Cela a favorisé l'émergence de nouvelles manières d'accéder à l'information et a contribué au développement de nouveaux contenus. Les dernières réflexions académiques et managériales conduisent à supposer l'existence d'un effet de complémentarité entre les contenus comme entre les canaux. Cette recherche se propose de vérifier cette hypothèse à partir d'une enquête menée auprès de 1 028 lecteurs du journal Le Monde. Les résultats mettent seulement à jour un effet de complémentarité entre les canaux, et uniquement sous certaines conditions.

Suggested Citation

  • Arnaud Rivière & Rémi Mencarelli & Bertrand Belvaux & Jessie Pallud, 2016. "Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?," Post-Print hal-01591784, HAL.
  • Handle: RePEc:hal:journl:hal-01591784
    DOI: 10.3917/sim.164.0043
    Note: View the original document on HAL open archive server: http://hal.univ-smb.fr/hal-01591784
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    File URL: http://hal.univ-smb.fr/hal-01591784/document
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    References listed on IDEAS

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