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An Institution of Corporate Social Responsibility (CSR) in Multi-National Corporations (MNCs): Form and Implications

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  • Krista Bondy

    ()

  • Jeremy Moon

    ()

  • Dirk Matten

    ()

Abstract

This article investigates corporate social responsibility (CSR) as an institution within UK multi-national corporations (MNCs). In the context of the literature on the institutionalization of CSR and on critical CSR, it presents two main findings. First, it contributes to the CSR mainstream literature by confirming that CSR has not only become institutionalized in society but that a form of this institution is also present within MNCs. Secondly, it contributes to the critical CSR literature by suggesting that unlike broader notions of CSR shared between multiple stakeholders, MNCs practise a form of CSR that undermines the broader stakeholder concept. By increasingly focusing on strategic forms of CSR activity, MNCs are moving away from a societal understanding of CSR that focuses on redressing the impacts of their operations through stakeholder concerns, back to any activity that supports traditional business imperatives. The implications of this shift are considered using institutional theory to evaluate macro-institutional pressures for CSR activity and the agency of powerful incumbents in the contested field of CSR. Copyright Springer Science+Business Media B.V. 2012

Suggested Citation

  • Krista Bondy & Jeremy Moon & Dirk Matten, 2012. "An Institution of Corporate Social Responsibility (CSR) in Multi-National Corporations (MNCs): Form and Implications," Journal of Business Ethics, Springer, vol. 111(2), pages 281-299, December.
  • Handle: RePEc:kap:jbuset:v:111:y:2012:i:2:p:281-299
    DOI: 10.1007/s10551-012-1208-7
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    References listed on IDEAS

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    2. Wagner, Marcus, 2015. "A European perspective on country moderation effects: Environmental management systems and sustainability-related human resource benefits," Journal of World Business, Elsevier, vol. 50(2), pages 379-388.
    3. Windsor, Duane, 2013. "Corporate social responsibility and irresponsibility: A positive theory approach," Journal of Business Research, Elsevier, vol. 66(10), pages 1937-1944.
    4. Douglas Whitehead, 2014. "Chinese NGO–Firm Partnerships and CSR from an Institutional Perspective," Journal of Current Chinese Affairs - China aktuell, Institute of Asian Studies, GIGA German Institute of Global and Area Studies, Hamburg, vol. 43(4), pages 41-74.
    5. Janine Hiller, 2013. "The Benefit Corporation and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 118(2), pages 287-301, December.
    6. repec:kap:jbuset:v:145:y:2017:i:3:d:10.1007_s10551-015-2890-z is not listed on IDEAS
    7. Andreas Rasche & Frank Bakker & Jeremy Moon, 2013. "Complete and Partial Organizing for Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 115(4), pages 651-663, July.
    8. Isaksson, Lars E. & Woodside, Arch G., 2016. "Modeling firm heterogeneity in corporate social performance and financial performance," Journal of Business Research, Elsevier, vol. 69(9), pages 3285-3314.
    9. Grażyna Śmigielska & Renata Oczkowska, 2017. "Retailers’ Responsibility towards Consumers and Key Drivers of Their Development in Poland," Administrative Sciences, MDPI, Open Access Journal, vol. 7(1), pages 1-15, January.
    10. repec:kap:jbuset:v:143:y:2017:i:1:d:10.1007_s10551-015-2791-1 is not listed on IDEAS
    11. Jeffrey S. Harrison & Shawn L. Berman, 2016. "Corporate Social Performance and Economic Cycles," Journal of Business Ethics, Springer, vol. 138(2), pages 279-294, October.
    12. repec:kap:jbuset:v:142:y:2017:i:3:d:10.1007_s10551-015-2740-z is not listed on IDEAS
    13. Timothy Kiessling & Lars Isaksson & Burze Yasar, 2016. "Market Orientation and CSR: Performance Implications," Journal of Business Ethics, Springer, vol. 137(2), pages 269-284, August.
    14. Denise Baden & Ian Harwood, 2013. "Terminology Matters: A Critical Exploration of Corporate Social Responsibility Terms," Journal of Business Ethics, Springer, vol. 116(3), pages 615-627, September.
    15. Onyeka K. Osuji & Ugochukwu L. Obibuaku, 2016. "Rights and Corporate Social Responsibility: Competing or Complementary Approaches to Poverty Reduction and Socioeconomic Rights?," Journal of Business Ethics, Springer, vol. 136(2), pages 329-347, June.
    16. repec:kap:jbuset:v:149:y:2018:i:3:d:10.1007_s10551-016-3104-z is not listed on IDEAS
    17. repec:eee:jrpoli:v:53:y:2017:i:c:p:46-55 is not listed on IDEAS
    18. Park, Byung Il & Ghauri, Pervez N., 2015. "Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective," Journal of World Business, Elsevier, vol. 50(1), pages 192-204.
    19. Laurence Vigneau & Michael Humphreys & Jeremy Moon, 2015. "How Do Firms Comply with International Sustainability Standards? Processes and Consequences of Adopting the Global Reporting Initiative," Journal of Business Ethics, Springer, vol. 131(2), pages 469-486, October.
    20. Nikolas Rathert, 2016. "Strategies of legitimation: MNEs and the adoption of CSR in response to host-country institutions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(7), pages 858-879, September.
    21. repec:bla:jomstd:v:54:y:2017:i:5:p:613-646 is not listed on IDEAS

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