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Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport

  • Walker, Matthew
  • Parent, Milena M.
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    This article examined the concepts of corporate social responsibility, corporate social responsiveness, and corporate citizenship (CSR1, CSR2, and CC, respectively) in relation to the activities reported by organizations in the sport industry. We expand on the idea that social involvement differs amongst sport organizations based on type, scope, direction, and target audiences. Therefore, in contrast to the majority of positivist models of social responsibility, we propose an integrated model of social involvement which notably includes the spatial (i.e., geographical) orientation of social involvement in sport. To begin distinguishing between the various forms of social involvement, we content analyzed the websites of nearly 100 sport entities to provide both typicality and a systematic variety of teams, leagues, and organizations to reveal general social involvement practices in the industry. We conclude that social involvement varies considerably in the sport industry and this variation can be partially explained by geographical reach, stakeholder influences, and business operations of the organizations. For example, multinational organizations are more likely to adopt CC activities than those operating in more localized context and the magnitude and scope of the social involvement tends to reflect the profile and size of the organization.

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    Article provided by Elsevier in its journal Sport Management Review.

    Volume (Year): 13 (2010)
    Issue (Month): 3 (August)
    Pages: 198-213

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    Handle: RePEc:eee:spomar:v:13:y:2010:i:3:p:198-213
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    1. John J. Siegfried & Andrew Zimbalist, 2000. "The Economics of Sports Facilities and Their Communities," Journal of Economic Perspectives, American Economic Association, vol. 14(3), pages 95-114, Summer.
    2. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
    3. Rob van Tulder & Ans Kolk, 2001. "Multinationality and Corporate Ethics: Codes of Conduct in the Sporting Goods Industry," Journal of International Business Studies, Palgrave Macmillan, vol. 32(2), pages 267-283, June.
    4. Baade, Robert A & Dye, Richard F, 1988. "An Analysis of the Economic Rationale for Public Subsidization of Sports Stadiums," The Annals of Regional Science, Springer, vol. 22(2), pages 37-47, July.
    5. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, 01.
    6. Sasse, Craig M. & Trahan, Ryan T., 2007. "Rethinking the new corporate philanthropy," Business Horizons, Elsevier, vol. 50(1), pages 29-38.
    7. Andy Lockett & Jeremy Moon & Wayne Visser, 2006. "Corporate Social Responsibility in Management Research: Focus, Nature, Salience and Sources of Influence," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 115-136, 01.
    8. Isabelle Maignan & David A Ralston, 2002. "Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations," Journal of International Business Studies, Palgrave Macmillan, vol. 33(3), pages 497-514, September.
    9. William Crampton & Dennis Patten, 2008. "Social Responsiveness, Profitability and Catastrophic Events: Evidence on the Corporate Philanthropic Response to 9/11," Journal of Business Ethics, Springer, vol. 81(4), pages 863-873, September.
    10. Duane Windsor, 2006. "Corporate Social Responsibility: Three Key Approaches," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 93-114, 01.
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