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Epistemological evolution of corporate social responsibility in marketing

Author

Listed:
  • Enrique Bigné Alcañiz

    ()

  • Alejandro Alvarado Herrera

    ()

  • Rafael Currás Pérez

    ()

Abstract

No abstract is available for this item.

Suggested Citation

  • Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez, 2009. "Epistemological evolution of corporate social responsibility in marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 35-50, June.
  • Handle: RePEc:spr:irpnmk:v:6:y:2009:i:1:p:35-50
    DOI: 10.1007/s12208-009-0022-0
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    References listed on IDEAS

    as
    1. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    2. Baron, David P., 2001. "Private Politics," Research Papers 1689, Stanford University, Graduate School of Business.
    3. Benjamin Neville & Bulent Menguc, 2006. "Stakeholder Multiplicity: Toward an Understanding of the Interactions between Stakeholders," Journal of Business Ethics, Springer, vol. 66(4), pages 377-391, July.
    4. Duane Windsor, 2006. "Corporate Social Responsibility: Three Key Approaches," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 93-114, January.
    5. Vitell, Scott J. & Paolillo, Joseph G. P. & Thomas, James L., 2003. "The Perceived Role of Ethics and Social Responsibility: A Study of Marketing Professionals," Business Ethics Quarterly, Cambridge University Press, vol. 13(01), pages 63-86, January.
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