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Profils des entreprises en matière de RSE et innovation technologique

Author

Listed:
  • Rachel Bocquet

    () (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Caroline Mothe

    () (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Cet article explore la nature de la relation entre la Responsabilité Sociale des Entreprises (RSE) et l'innovation technologique, avec pour objectif d'identifier les éventuelles spécificités des Petites et Moyennes Entreprises (PME). En dépit de son importance, cette relation reste peu étudiée et les travaux actuels ne permettent pas de différencier les entreprises au regard de la variété des pratiques de RSE mises en oeuvre. Afin de contribuer à combler ce vide, nous élaborons un cadre théorique dérivé de la littérature en management stratégique qui distingue deux profils d'adoption des entreprises en matière de RSE. Nous illustrons notre cadre conceptuel par une recherche qualitative auprès de sept PME et filiales de grandes entreprises en Rhône-Alpes. Les résultats montrent que l'innovation technologique des entreprises dépend moins de la taille que de leur comportement stratégique ou réactif en matière de RSE.

Suggested Citation

  • Rachel Bocquet & Caroline Mothe, 2013. "Profils des entreprises en matière de RSE et innovation technologique," Post-Print hal-00950166, HAL.
  • Handle: RePEc:hal:journl:hal-00950166
    DOI: 10.3917/mav.066.0132
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00950166
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    File URL: https://hal.archives-ouvertes.fr/hal-00950166/document
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    References listed on IDEAS

    as
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