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Are firms with different CSR profiles equally innovative? Empirical analysis with survey data

Author

Listed:
  • Rachel Bocquet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Christian Le Bas

    () (GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Mothe

    () (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Nicolas Poussing

    (CEPS/INSTEAD - Centre d'Etudes de Populations, de Pauvreté et de Politiques Socio-Economiques / International Networks for Studies in Technology, Environment, Alternatives, Development - Centre d'Etudes de Populations, de Pauvreté et de Politiques Socio-Economiques / International Networks for Studies in Technology, Environment, Alternatives, Development)

Abstract

This paper explores the relationship between corporate social responsibility (CSR) and innovation from a firm strategic perspective. Matching Community Innovation Survey data with specific data collected about the CSR behaviour of Luxembourg firms, the authors identify two types of firms (strategic versus responsive) that differ in the intensity of their CSR adoption. A bivariate probit model, estimated to explain the different types of technological innovations (product and/or process), shows that firms with strategic CSR profiles are more likely to innovate in both products and processes. In contrast, adopting responsive CSR practices significantly alters firms' innovation, such that CSR may create barriers to innovation. These results have implications for theory and offer managerial recommendations for firms designing their innovation strategies.

Suggested Citation

  • Rachel Bocquet & Christian Le Bas & Caroline Mothe & Nicolas Poussing, 2013. "Are firms with different CSR profiles equally innovative? Empirical analysis with survey data," Post-Print halshs-00737698, HAL.
  • Handle: RePEc:hal:journl:halshs-00737698 DOI: 10.1016/j.emj.2012.07.001 Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00737698
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    References listed on IDEAS

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    Cited by:

    1. Christian Le Bas & Nicolas Poussing, 2013. "Firm voluntary measures for environmental changes, eco-innovations and CSR : Empirical analysis based on data surveys," Working Papers 1322, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    2. Norifumi Kawai & Roger Strange & Antonella Zucchella, 2016. "Stakeholder Pressures, EMS Implementation, and Green Innovation in MNC Overseas Subsidiaries," DEM Working Papers Series 121, University of Pavia, Department of Economics and Management.
    3. repec:eee:spacre:v:19:y:2016:i:1:p:154-167 is not listed on IDEAS
    4. Riillo, Cesare Fabio Antonio & Sarracino, Francesco, 2014. "Motivations for Corporate Social Responsibility: all talk and no walk?," MPRA Paper 60211, University Library of Munich, Germany.

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