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The Effect of Alternative e-Prices on eBay Book Auctions

  • Jannett Highfill
  • Kevin O’Brien

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    This paper uses the usual eBay auction variables and some data from ABE and Amazon, namely, lot size and the alternative e-price, the lowest price for a given book on a given site, to examine in the question of how information from ABE and Amazon affects eBay auction outcomes. We find that although lot-size sometimes affects bids and final sale price, the alternative e-price effects are more important. Sellers on eBay set their minimum prices below the alternative e-prices, but the closer the minimum price is set to the alternative e-price, the lower the final sale price. Decomposing this result into bidding versus final sale price per se effects, our evidence suggests that the primary comparison shopping effect is on bidding behavior. Copyright International Atlantic Economic Society 2009

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    File URL: http://hdl.handle.net/10.1007/s11293-009-9179-5
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    Article provided by International Atlantic Economic Society in its journal Atlantic Economic Journal.

    Volume (Year): 37 (2009)
    Issue (Month): 4 (December)
    Pages: 383-395

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    Handle: RePEc:kap:atlecj:v:37:y:2009:i:4:p:383-395
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    1. Kamins, Michael A & Dreze, Xavier & Folkes, Valerie S, 2004. " Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context," Journal of Consumer Research, Oxford University Press, vol. 30(4), pages 622-28, March.
    2. Stephanie Rosenkranz & Patrick W. Schmitz, 2005. "Reserve prices in auctions as reference points," Bonn Econ Discussion Papers bgse24_2005, University of Bonn, Germany.
    3. Utpal M. Dholakia & Itamar Simonson, 2005. "The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior," Marketing Science, INFORMS, vol. 24(2), pages 206-217, October.
    4. Nicholas Shunda, 2007. "Auctions with a Buy Price: The Case of Reference-Dependent Preferences," Working papers 2007-42, University of Connecticut, Department of Economics.
    5. Ladislav Wintr, 2008. "Some evidence on late bidding in eBay auctions," Working Paper Research 126, National Bank of Belgium.
    6. Thomas Andrews & Cynthia Benzing, 2007. "The Determinants of Price in Internet Auctions of Used Cars," Atlantic Economic Journal, International Atlantic Economic Society, vol. 35(1), pages 43-57, March.
    7. Adams, Christopher P., 2007. "Estimating demand from eBay prices," International Journal of Industrial Organization, Elsevier, vol. 25(6), pages 1213-1232, December.
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