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The Determinants of Price in Internet Auctions of Used Cars

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  • Thomas Andrews

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  • Cynthia Benzing

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Abstract

This study analyzes how auction, seller, and product factors influence the price premium in an eBay used car auction market. In auctions with at least one bid, the reputation of the seller, title status, and the time the auction ended influenced the price premium on the highest bid. For auctions that resulted in a sale, cars with clear title and dealers were able to secure significantly greater price premiums, but seller reputation had no significant effect. Using a binary logit model, cars had a greater probability of selling if the seller had a better reputation. The quality of the presentation and number of pictures did not enhance the price premium in any of the models. Copyright International Atlantic Economic Society 2007

Suggested Citation

  • Thomas Andrews & Cynthia Benzing, 2007. "The Determinants of Price in Internet Auctions of Used Cars," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 35(1), pages 43-57, March.
  • Handle: RePEc:kap:atlecj:v:35:y:2007:i:1:p:43-57
    DOI: 10.1007/s11293-006-9045-7
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    File URL: http://hdl.handle.net/10.1007/s11293-006-9045-7
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    References listed on IDEAS

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    1. Patrick Bajari & Ali Hortaçsu, 2004. "Economic Insights from Internet Auctions," Journal of Economic Literature, American Economic Association, vol. 42(2), pages 457-486, June.
    2. Doug Bryan & David Lucking-Reiley & Naghi Prasad & Daniel Reeves, 2000. "Pennies from eBay: The Determinants of Price in Online Auctions," Vanderbilt University Department of Economics Working Papers 0003, Vanderbilt University Department of Economics.
    3. Jonathan L. Willis, 2004. "What impact will E-commerce have on the U.S. economy?," Economic Review, Federal Reserve Bank of Kansas City, issue Q II, pages 53-71.
    4. Timothy Mathews & Brett Katzman, 2006. "The role of varying risk attitudes in an auction with a buyout option," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 27(3), pages 597-613, April.
    5. Sanjeev Dewan & Vernon Hsu, 2004. "Adverse Selection In Electronic Markets: Evidence From Online Stamp Auctions," Journal of Industrial Economics, Wiley Blackwell, vol. 52(4), pages 497-516, December.
    6. Cynthia G. McDonald & V. Carlos Slawson, 2002. "Reputation in An Internet Auction Market," Economic Inquiry, Western Economic Association International, vol. 40(4), pages 633-650, October.
    7. Daniel Houser & John Wooders, 2006. "Reputation in Auctions: Theory, and Evidence from eBay," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(2), pages 353-369, June.
    8. Horstmann, Ignatius J & LaCasse, Chantale, 1997. "Secret Reserve Prices in a Bidding Model with a Resale Option," American Economic Review, American Economic Association, vol. 87(4), pages 663-684, September.
    9. Mikhail I. Melnik & James Alm, 2005. "Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay," Southern Economic Journal, Southern Economic Association, vol. 72(2), pages 305-328, October.
    10. Weinberg, Bruce D. & Davis, Lenita, 2005. "Exploring the WOW in online-auction feedback," Journal of Business Research, Elsevier, vol. 58(11), pages 1609-1621, November.
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    Cited by:

    1. Jannett Highfill & Kevin O’Brien, 2009. "The Effect of Alternative e-Prices on eBay Book Auctions," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 37(4), pages 383-395, December.
    2. Genti Kostandini & Elton Mykerezi & Eftila Tanellari & Nour Dib, 2011. "Does Buyer Experience Pay Off? Evidence from eBay," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 39(3), pages 253-265, November.
    3. repec:eee:intfor:v:33:y:2017:i:4:p:864-877 is not listed on IDEAS
    4. Chia-Hung Sun & Kang Liu, 2010. "Information asymmetry and small business in online auction market," Small Business Economics, Springer, vol. 34(4), pages 433-444, May.
    5. Kevin Hasker & Robin Sickles, 2010. "eBay in the Economic Literature: Analysis of an Auction Marketplace," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 37(1), pages 3-42, August.

    More about this item

    Keywords

    car auctions; internet auctions; pricing factors; D44; D82; L14;

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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