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How Do Plural-Sourcing Firms Make and Buy? The Impact of Supplier Portfolio Design

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  • Mari Sako

    (Saïd Business School, University of Oxford, Oxford OX1 1HP, United Kingdom)

  • George Chondrakis

    (Department of Economics and Business, Universitat Pompeu Fabra, and Barcelona School of Management, 08005 Barcelona, Spain)

  • Paul M. Vaaler

    (Law School, University of Minnesota, Minneapolis, Minnesota 55455; and Department of Strategic Management and Entrepreneurship, Carlson School of Management, Minneapolis, Minnesota 55455)

Abstract

This paper uses the notion of contracting strategy to advance research on plural sourcing. We develop and test a theoretical framework to explain how plural-sourcing firms strike the make-and-buy balance depending on their contracting strategy. The focal firm’s choice of a contracting strategy is associated with a specific supplier portfolio design, with a bargaining-based strategy resulting in many, narrowly capable suppliers with short tenure, and a relationship-based contracting strategy resulting in fewer, broadly capable suppliers with long tenure. Focal firms with the latter strategy incur lower overall contracting costs than those with the former, and therefore outsource more. Focal firms seek to influence contracting costs associated with their supplier portfolio for “nearly the same inputs” and “nearly the same suppliers.” Empirical analysis corresponding to the two levels, namely patent prosecution and legal services at Fortune 500 firms, provide consistent support for our theory.

Suggested Citation

  • Mari Sako & George Chondrakis & Paul M. Vaaler, 2016. "How Do Plural-Sourcing Firms Make and Buy? The Impact of Supplier Portfolio Design," Organization Science, INFORMS, vol. 27(5), pages 1161-1182, October.
  • Handle: RePEc:inm:ororsc:v:27:y:2016:i:5:p:1161-1182
    DOI: 10.1287/orsc.2016.1079
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