Davids Against Goliath? Collective Identities and the Market Success of Peripheral Organizations During Resource Partitioning
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DOI: 10.1287/orsc.2014.0914
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- J. Cameron Verhaal & Olga M. Khessina & Stanislav D. Dobrev, 2015. "Oppositional Product Names, Organizational Identities, and Product Appeal," Organization Science, INFORMS, vol. 26(5), pages 1466-1484, October.
- Jake Hoskins & Shyam Gopinath & J. Cameron Verhaal & Elham Yazdani, 2021. "The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1065-1087, November.
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- Gencer, Busra & Larsen, Erik Reimer & van Ackere, Ann, 2020. "Understanding the coevolution of electricity markets and regulation," Energy Policy, Elsevier, vol. 143(C).
- Rosario Silva & Oksana Gerwe, 2024. "Micro Entry Theory: Understanding the Drivers and Effects of the Entry of Micro Players in the Context of Digital Platforms," Journal of Management Studies, Wiley Blackwell, vol. 61(6), pages 2633-2661, September.
- J. Cameron Verhaal & Jake D. Hoskins & Leif W. Lundmark, 2017. "Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center," Strategic Management Journal, Wiley Blackwell, vol. 38(12), pages 2532-2552, December.
- Christophe Boone & Serden Özcan, 2016. "Strategic Choices at Entry and Relative Survival Advantage of Cooperatives versus Corporations in the US Bio-Ethanol Industry, 1978-2015," Journal of Management Studies, Wiley Blackwell, vol. 53(7), pages 1113-1140, November.
- Christophe Boone & Serden Özcan & Jia Li, 2022. "How are Competing Logics Combined in Managerial Teams? The Impact of Branch Founding Team Hybridity on the Growth of Islamic Bank Branches in Turkey, 2002–19," Journal of Management Studies, Wiley Blackwell, vol. 59(6), pages 1460-1492, September.
- Blake D. Mathias & Annelore Huyghe & David W. Williams, 2020. "Selling your soul to the devil? The importance of independent ownership to identity distinctiveness for oppositional categories," Strategic Management Journal, Wiley Blackwell, vol. 41(13), pages 2548-2584, December.
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Keywords
resource partitioning; producers’ identities; and audience preferences;All these keywords.
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