The Rotterdam Demand Model and its Application in Marketing
This paper shows how the system-wide approach to demand analysis can be utilized in marketing. In the context of the Rotterdam model, we describe how the approach can be applied to narrowly defined groups of goods (such as beer, wine and spirits) to estimate income and price elasticities of demand. The paper also provides extensions to deal with advertising and introduces a new way of identifying market structure.
Volume (Year): 7 (1988)
Issue (Month): 1 ()
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- K.W. Clements & L.W. Johnson, 1982.
"The Demand for Beer, Wine and Spirits: A system-wide analysis,"
Economics Discussion / Working Papers
82-12, The University of Western Australia, Department of Economics.
- Clements, Kenneth W & Johnson, Lester W, 1983. "The Demand for Beer, Wine, and Spirits: A Systemwide Analysis," The Journal of Business, University of Chicago Press, vol. 56(3), pages 273-304, July.
- Barten, A. P., 1969. "Maximum likelihood estimation of a complete system of demand equations," European Economic Review, Elsevier, vol. 1(1), pages 7-73.
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