IDEAS home Printed from https://ideas.repec.org/a/ibn/masjnl/v13y2022i4p1.html
   My bibliography  Save this article

The Impact of Corporate Social Responsibility on Organizational Performance in Telecommunication Sector in Jordan

Author

Listed:
  • Bana Al-ma’ani
  • Shaker Al-Qudah
  • Husam Shrouf

Abstract

The objective of the current study is to examine the impact of both internal and external CSR on both non-financial and financial performances. The population of the study represented telecommunication companies in Jordan. A survey questionnaire was prepared based on the published literature, and the data were collected from 500 repondents of the targeted companies. The necessary tests to ensure reliability and validity were performed using SPSS. The results indicated that both types of performance are positively influenced by internal CSR. External CSR showed positive influence on non-financial performance, while its effect on financial performance was insignificant and negative. The study suggests that CSR is essential factor that is expected to boost performance of Jordanian telecommunication companies. Applying CSR will result in employee and customer satisfaction and increase the levels of loyalty of internal and external stakeholders. Managers in the developing countries have to be aware of the advantages of adopting CSR in today's dynamic and competitive environment.

Suggested Citation

  • Bana Al-ma’ani & Shaker Al-Qudah & Husam Shrouf, 2019. "The Impact of Corporate Social Responsibility on Organizational Performance in Telecommunication Sector in Jordan," Modern Applied Science, Canadian Center of Science and Education, vol. 13(4), pages 1-1, April.
    • Handle: RePEc:ibn:masjnl:v:13:y:2022:i:4:p:1
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/mas/article/download/0/0/38822/40843
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/mas/article/view/0/38822
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
    2. Taghrid S. Suifan & Ayman Bahjat Abdallah & Marwa Al Janini, 2018. "The impact of transformational leadership on employees’ creativity," Management Research Review, Emerald Group Publishing Limited, vol. 41(1), pages 113-132, January.
    3. Firas I. Mahmoud Saleh & Rateb J. Sweis & Bayan Y. Abdelqader & Ayman B. Abdallah & Mazen Arafeh, 2017. "The effect of TQM dimensions on the performance of international non-governmental organisations operating in Jordan," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 21(4), pages 443-459.
    4. Bashar A. Alkhalidi & Ayman Bahjat Abdallah, 2018. "Lean Bundles and Performance Outcomes in the Pharmaceutical Industry: Benchmarking a Jordanian Company and Operational Excellence International Project," Modern Applied Science, Canadian Center of Science and Education, vol. 12(8), pages 1-90, August.
    5. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    6. Corina GAVREA & Liviu ILIEŞ & Roxana STEGEREAN, 2011. "Determinants Of Organizational Performance: The Case Of Romania," Management & Marketing, Economic Publishing House, vol. 6(2), Summer.
    7. Hala Awad & Zu'bi M.F. Al-Zu'bi & Ayman Bahjat Abdallah, 2016. "A Quantitative Analysis of the Causes of Drug Shortages in Jordan: A Supply Chain Perspective," International Business Research, Canadian Center of Science and Education, vol. 9(6), pages 53-63, June.
    8. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiaodan Wu & Richard Amoasi, 2024. "The role of CSR in sustaining corporate brands in the global market: The perspective of telecommunication companies in Ghana," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 433-447, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bashar A. Alkhalidi & Ayman Bahjat Abdallah, 2018. "Lean Bundles and Performance Outcomes in the Pharmaceutical Industry: Benchmarking a Jordanian Company and Operational Excellence International Project," Modern Applied Science, Canadian Center of Science and Education, vol. 12(8), pages 1-90, August.
    2. Boehe, Dirk Michael & Cruz, Luciano Barin & Ogasavara, Mário Henrique, 2010. "How can Firms from Emerging Economies Enhance their CSR-Supported Export Strategies?," Insper Working Papers wpe_209, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    3. S. Arunachalam & Sridhar N. Ramaswami & Pol Herrmann & Doug Walker, 2018. "Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 744-766, July.
    4. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    5. Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
    6. Son K. Lam & Thomas E. DeCarlo & Ashish Sharma, 2019. "Salesperson ambidexterity in customer engagement: do customer base characteristics matter?," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 659-680, July.
    7. Danilo Soares‐Silva & Gustavo Hermínio Salati Marcondes de Moraes & Alexandre Cappellozza & Cristiano Morini, 2020. "Explaining library user loyalty through perceived service quality: What is wrong?," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(8), pages 954-967, August.
    8. Van Wijk, Raymond & Nadolska, Anna, 2020. "Making more of alliance portfolios: The role of alliance portfolio coordination," European Management Journal, Elsevier, vol. 38(3), pages 388-399.
    9. Jarle Aarstad & Olav Andreas Kvitastein & Stig-Erik Jakobsen, 2019. "What Drives Enterprise Product Innovation? Assessing How Regional, National, And International Inter-Firm Collaboration Complement Or Substitute For R&D Investments," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-25, June.
    10. Jonathan H. Reed, 2022. "Operational and strategic change during temporary turbulence: evidence from the COVID-19 pandemic," Operations Management Research, Springer, vol. 15(1), pages 589-608, June.
    11. Tarifa Fernández, Jorge & de Burgos Jiménez, Jerónimo & Céspedes Lorente, José Joaquín, 2018. "Absorptive capacity as a confounder of the process of supply chain integration," MPRA Paper 120125, University Library of Munich, Germany, revised 2018.
    12. Dirk Boehe & Luciano Barin Cruz, 2010. "Corporate Social Responsibility, Product Differentiation Strategy and Export Performance," Journal of Business Ethics, Springer, vol. 91(2), pages 325-346, February.
    13. Aziz Barhmi & Omar Hajaji, 2023. "Multidisciplinary Approach to Supply Chain Resilience: Conceptualization and Scale Development," Central European Business Review, Prague University of Economics and Business, vol. 2023(5), pages 43-69.
    14. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
    15. Chin-Shan Lu & Kuo-Chung Shang & Chi-Chang Lin, 2016. "Examining sustainability performance at ports: port managers’ perspectives on developing sustainable supply chains," Maritime Policy & Management, Taylor & Francis Journals, vol. 43(8), pages 909-927, November.
    16. Van Gils, Anita & Huybrechts, Jolien & Minola, Tommaso & Cassia, Lucio, 2019. "Unraveling the impact of family antecedents on family firm image: A serial multiple-mediation model," Journal of Family Business Strategy, Elsevier, vol. 10(1), pages 17-27.
    17. Tu Thanh Hoai & Nguyen Phong Nguyen, 2022. "Internal Control Systems and Performance of Emerging Market Firms: The Moderating Roles of Leadership Consistency and Quality," SAGE Open, , vol. 12(3), pages 21582440221, September.
    18. Mei, Maggie Qiuzhu & Wang, Le & Yan, Jie, 2023. "Maintaining product quality consistency when offshoring to emerging markets: The role of subsidiary control," Journal of International Management, Elsevier, vol. 29(1).
    19. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Zeriti, Athina, 2013. "Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance," Tourism Management, Elsevier, vol. 35(C), pages 94-110.
    20. Thomas, Rhodri & Wood, Emma, 2015. "The absorptive capacity of tourism organisations," Annals of Tourism Research, Elsevier, vol. 54(C), pages 84-99.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:masjnl:v:13:y:2022:i:4:p:1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.