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The Concerns about Choice Attributes and Behavior Intentions of Consumers toward Food Safety Restaurant

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  • Wei-Ling Lin
  • Chao-Chan Wu

Abstract

Consumers have grown increasingly aware about food safety over the last decade. However, various lifestyles have been shown to influence and predict consumer behavior. The main objective of this study is to investigate different consumers’ attribute and intentions toward food safety in restaurant. This study uses a food-related lifestyle approach and cluster analysis to identify three consumer segments: the conservative, the adventurous and the health-conscious consumer. Health-conscious consumers turned out to have more positive attitudes toward healthy and natural foods than the other two segments. This consumer segment also showed the highest likeliness to pay more for restaurants with higher food-safety standards. On the other end of the spectrum, adventurous consumers primarily seek novelty. This group values convenience over health concerns. Among the above, health-conscious consumers should be the primary target groups for restaurant that advertise food safety.

Suggested Citation

  • Wei-Ling Lin & Chao-Chan Wu, 2016. "The Concerns about Choice Attributes and Behavior Intentions of Consumers toward Food Safety Restaurant," International Business Research, Canadian Center of Science and Education, vol. 9(4), pages 11-19, April.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:4:p:11-19
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    References listed on IDEAS

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    1. Boccaletti, Stefano & Nardella, Michele, 2000. "Consumer Willingness To Pay For Pesticide-Free Fresh Fruit And Vegetables In Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(3), pages 1-14.
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    Cited by:

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    2. Yingru Li & Ting Du & Jian Peng, 2018. "Understanding Out-of-Home Food Environment, Family Restaurant Choices, and Childhood Obesity with an Agent-Based Huff Model," Sustainability, MDPI, vol. 10(5), pages 1-15, May.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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