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The Influence of Transformational Leadership on Personal Branding through the Learning Organization and Consideration of Future Consequences

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  • Ali Osman Uymaz

Abstract

This study aims to analyze the direct and indirect effects of transformational leadership on personal branding through the learning organization and consideration of future consequences. The research was undertaken at a corporation that provides its managers with leadership and management training for organizational growth and has formed learning organization teams for this purpose. A group of 439 employees participated in the study. After applying a confirmatory factor analysis to the scales used in the research, the relationships among the research variables were analyzed, using the Structural Equation Modeling (SEM). According to the results of the study, the following were determined: a) transformational leadership has positive influence on personal branding through the learning organization and consideration of future consequences, b) As the learning organization has direct positive influence on personal branding, it also asserts indirect positive influence through the consideration of future consequences, c) the consideration of future consequences has direct positive influence on personal branding.

Suggested Citation

  • Ali Osman Uymaz, 2016. "The Influence of Transformational Leadership on Personal Branding through the Learning Organization and Consideration of Future Consequences," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(3), pages 1-16, March.
    • Handle: RePEc:hur:ijarbs:v:6:y:2016:i:3:p:1-16
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    References listed on IDEAS

    as
    1. Ali Osman Uymaz, 2015. "Transformational Leadership Influence on Follower Performance through Upward Knowledge Management and Organizational Learning," International Journal of Business and Social Research, LAR Center Press, vol. 5(6), pages 12-22, June.
    2. Menguc, Bulent & Auh, Seigyoung & Shih, Eric, 2007. "Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance," Journal of Business Research, Elsevier, vol. 60(4), pages 314-321, April.
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    6. Labrecque, Lauren I. & Markos, Ereni & Milne, George R., 2011. "Online Personal Branding: Processes, Challenges, and Implications," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 37-50.
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    9. Ali Osman Uymaz, 2015. "Transformational Leadership Influence on Follower Performance through Upward Knowledge Management and Organizational Learning," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(6), pages 12-22, June.
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    More about this item

    Keywords

    Transformational leadership; learning organization; consideration future consequences; personal branding;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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