IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v9y2017i5p703-d97072.html
   My bibliography  Save this article

Collaborative Consumption: A Proposed Scale for Measuring the Construct Applied to a Carsharing Setting

Author

Listed:
  • Helena Dall Pizzol

    (Management and Marketing Department, School of Advertising and Marketing—ESPM-Sul, RS 90640-040 Porto Alegre, Brazil)

  • Stefânia Ordovás de Almeida

    (Business School, Pontifical Catholic University of Rio Grande do Sul—PUCRS, RS 90619-900 Porto Alegre, Brazil)

  • Mauren Do Couto Soares

    (Department of Statistics and Quantitative Methods, School of Advertising and Marketing—ESPM-Sul, RS 90640-040 Porto Alegre, Brazil)

Abstract

In recent years, there has been a significant shift towards greater collaboration in various spheres of society, in which the creation of value from shared resources while balancing self-interest and community well-being is emphasized. Consumption has ceased to be characterized exclusively by the purchase and possession of goods; instead new collaborative initiatives represented by exchanges, loans, renting, and other forms of sharing that allow consumers access to a good or service only in the time they are necessary have appeared. However, few studies have attempted to measure the reasons that lead consumers to practice collaborative consumption. Therefore, the main objective of this article is to propose a scale that measures the motivators, facilitators, and constraints for this mode of consumption. For this, a study was conducted among carsharing users in Brazil, which aimed to purify and validate the proposed scale. The results indicate that collaborative consumption applied to a carsharing setting is composed of six dimensions and confirm the validity and reliability of the studied construct. The discussion highlights the study findings and offers suggestions for further research into this topic.

Suggested Citation

  • Helena Dall Pizzol & Stefânia Ordovás de Almeida & Mauren Do Couto Soares, 2017. "Collaborative Consumption: A Proposed Scale for Measuring the Construct Applied to a Carsharing Setting," Sustainability, MDPI, vol. 9(5), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:5:p:703-:d:97072
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/9/5/703/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/9/5/703/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Schaefers, Tobias, 2013. "Exploring carsharing usage motives: A hierarchical means-end chain analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 47(C), pages 69-77.
    2. Mont, Oksana, 2004. "Institutionalisation of sustainable consumption patterns based on shared use," Ecological Economics, Elsevier, vol. 50(1-2), pages 135-153, September.
    3. Efthymiou, Dimitrios & Antoniou, Constantinos & Waddell, Paul, 2013. "Factors affecting the adoption of vehicle sharing systems by young drivers," Transport Policy, Elsevier, vol. 29(C), pages 64-73.
    4. Junhee Kang & Keeyeon Hwang & Sungjin Park, 2016. "Finding Factors that Influence Carsharing Usage: Case Study in Seoul," Sustainability, MDPI, vol. 8(8), pages 1-12, July.
    5. Fleura Bardhi & Giana M. Eckhardt, 2012. "Access-Based Consumption: The Case of Car Sharing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 881-898.
    6. Elinor Ostrom, 2000. "Collective Action and the Evolution of Social Norms," Journal of Economic Perspectives, American Economic Association, vol. 14(3), pages 137-158, Summer.
    7. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gerrit Antonides, 2017. "Sustainable Consumer Behaviour: A Collection of Empirical Studies," Sustainability, MDPI, vol. 9(10), pages 1-5, September.
    2. Hashed Mabkhot, 2023. "Factors Affecting the Sustainability of Halal Product Performance: Malaysian Evidence," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    3. Guowei Zhu & Hongshan Li & Li Zhou, 2018. "Enhancing the development of sharing economy to mitigate the carbon emission: a case study of online ride-hailing development in China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 91(2), pages 611-633, March.
    4. Jessica Alzamora-Ruiz & Carlos Guerrero-Medina & Myriam Martínez-Fiestas & Jaime Serida-Nishimura, 2020. "Why People Participate in Collaborative Consumption: An Exploratory Study of Motivating Factors in a Latin American Economy," Sustainability, MDPI, vol. 12(5), pages 1-25, March.
    5. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    6. Soha Abutaleb & Noha El-Bassiouny & Sara Hamed, 2023. "Using norm activation theory to understand intentions for collaborative consumption," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 245-268, March.
    7. Felicitas Evangelista & Maria Estela Varua & Vivienne Saverimuttu & Rina Datt & Hugh Pattinson & Karina Wardle & Anna Evangelista, 2022. "Antecedents and Outcomes of Service Co-Creation in the Sharing Economy," SAGE Open, , vol. 12(2), pages 21582440221, May.
    8. Lauren Kim, Naeun & Ellie Jin, Byoungho, 2023. "Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption," Journal of Business Research, Elsevier, vol. 165(C).
    9. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ransford A. Acheampong & Alhassan Siiba, 2020. "Modelling the determinants of car-sharing adoption intentions among young adults: the role of attitude, perceived benefits, travel expectations and socio-demographic factors," Transportation, Springer, vol. 47(5), pages 2557-2580, October.
    2. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    3. Giovanna Magnani & Beatrice Re, 2020. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 2020(2), pages 207-229, September.
    4. Merfeld, Katrin & Wilhelms, Mark-Philipp & Henkel, Sven & Kreutzer, Karin, 2019. "Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 66-81.
    5. Giovanna Magnani & Tommaso Bertolotti & Antonella Zucchella, 2018. "Cognitive aspects of car sharing in Millennials. Active sharers and reluctant users," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(1), pages 39-62.
    6. Giovanna Magnani & Beatrice Re, 0. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 0, pages 1-23.
    7. F. Ziesemer & A. Hüttel & I. Balderjahn, 2021. "Young People as Drivers or Inhibitors of the Sustainability Movement: The Case of Anti-Consumption," Journal of Consumer Policy, Springer, vol. 44(3), pages 427-453, September.
    8. Golalikhani, Masoud & Oliveira, Beatriz Brito & Carravilla, Maria Antónia & Oliveira, José Fernando & Antunes, António Pais, 2021. "Carsharing: A review of academic literature and business practices toward an integrated decision-support framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    9. Daniel Roos & Rüdiger Hahn, 2019. "Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms," Journal of Business Ethics, Springer, vol. 158(3), pages 679-697, September.
    10. Cristiano Codagnone & Federico Biagi & Fabienne Abadie, 2016. "The Passions and the Interests: Unpacking the ‘Sharing Economy’," JRC Research Reports JRC101279, Joint Research Centre.
    11. Wilhelms, Mark-Philipp & Henkel, Sven & Falk, Tomas, 2017. "To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 38-47.
    12. Craig Standing & Ferry Jie & Thi Le & Susan Standing & Sharon Biermann, 2021. "Analysis of the Use and Perception of Shared Mobility: A Case Study in Western Australia," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    13. Soha Abutaleb & Noha El-Bassiouny & Sara Hamed, 2023. "Using norm activation theory to understand intentions for collaborative consumption," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 245-268, March.
    14. Khalek, Sk Abu & Chakraborty, Anirban, 2022. "“I like to use but do not wish to own†: Exploring the role of de-ownership orientation in the adoption of access-based services," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    15. Tom Erik Julsrud & Tanu Priya Uteng, 2021. "Trust and Sharing in Online Environments: A Comparative Study of Different Groups of Norwegian Car Sharers," Sustainability, MDPI, vol. 13(8), pages 1-14, April.
    16. Sarunnoud Phuphisith & Kiyo Kurisu, 2022. "Understanding the Determinants and Motivations for Collaborative Consumption in Laundromats," Sustainability, MDPI, vol. 14(19), pages 1-20, September.
    17. Jan Van der Borg & Nicola Camatti & Dario Bertocchi & Andrea Albarea, 2017. "The Rise of the Sharing Economy in Tourism: Exploring Airbnb Attributes for the Veneto Region," Working Papers 2017:05, Department of Economics, University of Venice "Ca' Foscari".
    18. Wilhelms, Mark-Philipp & Merfeld, Katrin & Henkel, Sven, 2017. "Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing," Business Horizons, Elsevier, vol. 60(6), pages 771-781.
    19. Virginie Boutueil, 2018. "New Mobility Services," Post-Print hal-01981277, HAL.
    20. Roos, Daniel & Hahn, Rüdiger, 2017. "Does shared consumption affect consumers' values, attitudes, and norms? A panel study," Journal of Business Research, Elsevier, vol. 77(C), pages 113-123.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:9:y:2017:i:5:p:703-:d:97072. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.