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From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

Author

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  • Kai-Chih Chang

    (Department of Cultural Resources and Leisure Industries, National Taitung University, Taitung 95092, Taiwan)

  • Tsuifang Hsieh

    (Department of Hospitality Management, Nanya Institute of Technology, Taoyuan 32091, Taiwan
    Department of Business Administration, National Dong Hwa University, Hualien 97401, Taiwan)

Abstract

The sustainable development of the festival depends on the support and participation of residents and tourists. There are a number of practical and theoretical gaps regarding the hosts and guests in festival literature. This study attempts to fill the host–guest gap based on the theory of reasoned action to construct and exam a relationship model. Taking the 2016 Summer Festival during busy season as an example in Hualien, 1165 questionnaires were valid, and data were analyzed by SEM (structural equation modeling). Results showed that the hosts had higher perception than the guests in terms of the festival benefits, identity, and support. This study has two concept models: the guest model and the host model. In the host model, the local-development benefits have more positive relationships to affect the festival support and festival identity than the recreation-experience benefits. On the other hand, the recreation-experience benefits could affect the festival support, but the festival identity could not in the guest model. The results of this study indicate that the festival organizers or the public sectors must be pay attention to the viewpoints of the guests and hosts in order to achieve the sustainable development objectives.

Suggested Citation

  • Kai-Chih Chang & Tsuifang Hsieh, 2017. "From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests," Sustainability, MDPI, vol. 9(12), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:12:p:2240-:d:121593
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    References listed on IDEAS

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    Cited by:

    1. Young-Gyun Ahn & Min-Kyu Lee, 2021. "Elasticity of the Number of World Cruise Tourists Using the Vector Error Correction Model," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    2. Xiubai Li & Jinok Susanna Kim & Timothy J. Lee, 2021. "Contribution of Supportive Local Communities to Sustainable Event Tourism," Sustainability, MDPI, vol. 13(14), pages 1-12, July.

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