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Contribution of Supportive Local Communities to Sustainable Event Tourism

Author

Listed:
  • Xiubai Li

    (School of History, Culture and Tourism, Guangxi Normal University, Guilin 541001, China)

  • Jinok Susanna Kim

    (Department of Airline Service, Sehan University, Dangjin 31746, Korea)

  • Timothy J. Lee

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macao 999078, China
    Griffith Institute for Tourism, Griffith University, Nathan, QLD 4111, Australia)

Abstract

The importance of community attitude and participation for the success and sustainability of cultural festivals has been steadily increasing in recent years. The Chuncheon Puppet Festival (CPF) is an international festival that has been held every year since 1989 in Chuncheon, Korea. The festival has several distinctive characteristics as a sustainable event because: (a) it maintains its single genre of puppet performances based on modern cultural art; (b) it is well-established as the festival for the local residents of Chuncheon City and is planned by local community residents and local small companies, not by government agencies or global large entrepreneurs; (c) it helps children to have an interesting cultural experience in the local environment; and (d) it is regularly hosted in August, an off-season for festivals in Korea that was chosen by residents as it is a school holiday season. However, there is still room for improvement to secure its place as a successful sustainable festival. The following might be considered: (i) increased exchange of human resources among the festival executive members, community groups, and the public staff in Chuncheon City; (ii) local residents should maintain full control of the festival; and (iii) a local cultural trust should be established by cultural art professionals, local resident organizations, puppet show professionals, and public agency staff. The CPF is a typical example of a successful sustainable festival with proactive and supportive community participation and a large number of volunteers that help to increase local competitiveness and sustainable local development. This case report delivers insightful lessons and messages to guide what needs to be preconditioned for local cultural festivals to be sustainable and successful for a long time in many destinations, where they can contribute as efficient catalysts for regional tourism development.

Suggested Citation

  • Xiubai Li & Jinok Susanna Kim & Timothy J. Lee, 2021. "Contribution of Supportive Local Communities to Sustainable Event Tourism," Sustainability, MDPI, vol. 13(14), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7853-:d:593974
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    References listed on IDEAS

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    1. Christina Tölkes & Elias Butzmann, 2018. "Motivating Pro-Sustainable Behavior: The Potential of Green Events—A Case-Study from the Munich Streetlife Festival," Sustainability, MDPI, vol. 10(10), pages 1-15, October.
    2. María-Angeles Rastrollo-Horrillo & Lourdes Navarrete, 2020. "Evaluation Model of the Roles of Festivals in the Internationalization of Performing Arts: Evidence from Flamenco Festivals," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
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    4. Kai-Chih Chang & Tsuifang Hsieh, 2017. "From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests," Sustainability, MDPI, vol. 9(12), pages 1-15, December.
    5. Xiaoying Chen & Brian H. Yim & Ziqing Tuo & Liangjun Zhou & Ting Liu & James J. Zhang, 2021. "“One Event, One City”: Promoting the Loyalty of Marathon Runners to a Host City by Improving Event Service Quality," Sustainability, MDPI, vol. 13(7), pages 1-13, March.
    6. Tolkach, Denis & King, Brian, 2015. "Strengthening Community-Based Tourism in a new resource-based island nation: Why and how?," Tourism Management, Elsevier, vol. 48(C), pages 386-398.
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    1. Yuthasak Chatkaewnapanon & Timothy J. Lee, 2022. "Planning Sustainable Community-Based Tourism in the Context of Thailand: Community, Development, and the Foresight Tools," Sustainability, MDPI, vol. 14(12), pages 1-13, June.

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