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Understanding Farm Households’ Participation in Nong Jia Le in China

Author

Listed:
  • Tie Wang

    (Department of Tourism Management, School of Geography and Tourism, Research Center of Tourism Development and Planning, Qufu Normal University, Rizhao 276826, China)

  • Wei Wang

    (School of Marketing, College of Business and Economic Development, The University of Southern Mississippi, Hattiesburg, MS 39406-0001, USA)

  • Zhongjun Wu

    (College of Tourism and Landscape Architecture, Guilin University of Technology, Guilin 541006, China)

  • Ching-Hui Su

    (Department of Apparel, Events, and Hospitality Management, College of Human Sciences, Iowa State University, Ames, IA 50011-1078, USA)

  • Ming-Hsiang Chen

    (School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, WA 99164-4742, USA
    Tourism and Social Administration College, Nanjing XiaoZhuang University, Nanjing 211171, China
    School of Business Administration, Anhui University of Finance and Economics, Benbu 233030, China)

Abstract

As the dominant form of rural tourism (RT) in China, Nong Jia Le (NJL) has made it possible for local farm households to benefit. In this article, a four-step strategy based on binary logistic regression was introduced to identify the most important factors influencing the participation of farm households in NJL. Next, a comparative study based on data from two NJL communities was conducted to test the approach and identify the most important influential factors as well as the differences. The results showed that the approach could identify the optimal model and the most influential factors in different rural communities. The comparative study indicated that for Pinglou Village, the most influential factors were “education years” and “gender ratio”, while in Baozi Village, the three most influential factors were “education years”, “consumption level”, and “land area”. Implications were put forward to improve the level of participation and hospitality of NJL.

Suggested Citation

  • Tie Wang & Wei Wang & Zhongjun Wu & Ching-Hui Su & Ming-Hsiang Chen, 2019. "Understanding Farm Households’ Participation in Nong Jia Le in China," Sustainability, MDPI, vol. 11(5), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1282-:d:209947
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    References listed on IDEAS

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    Cited by:

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    2. Haoying Li & Jonas Østergaard Nielsen & Rui Chen, 2023. "Rural Entrepreneurship Development in Southwest China: A Spatiotemporal Analysis," Land, MDPI, vol. 12(4), pages 1-22, March.
    3. Mulia, Edison & Meng, Ting & Florkowski, Wojciech J., 2022. "Ecotourism Service Provision And Incomes Of Rural Households: The Case Of Beijing In China," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2022(3).

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