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Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California

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  • Eugenio Pomarici

    () (Department of Land, Environment, Agriculture and Forestry, University of Padua, Legnaro 35020, Italy)

  • Riccardo Vecchio

    () (Department of Agricultural Sciences, University of Naples Federico II, Portici 80055, Italy)

  • Angela Mariani

    () (Department of Economic and Legal Studies, University of Naples “Parthenope”, Naples 80133, Italy)

Abstract

The present study aims to make a contribution to the analysis of costs and benefits of adopting sustainable practices. The paper reports the results of an exploratory study into wineries’ perceived mix of economic costs and benefits and environmental benefits provided by participating in the Certified California Sustainable Winegrowing scheme. A total of 14 wineries, representing more than 50% of the entire wine production of California certified wine (and 25% of all certified wineries), participated in the study. Based on the information detected through face-to-face semi-structured interviews with winery managers and owners, performing a descriptive analysis and a logit model, we reveal that overall economic benefits, resulting from the sustainable practices introduced by the certification scheme, outweigh the additional costs. In particular, older wineries (>15 years) and those located in Sonoma Valley or onmultiple sites are more keen to assign a positive economic viability tosustainable practices. Furthermore, sustainable vineyard practices are highly rated by respondents in terms of both perceived environmental and economic benefits. Outcomes should foster similar studies exploring other specific sustainability programs and certification schemes, and eventually encourage cross-cultural investigations.

Suggested Citation

  • Eugenio Pomarici & Riccardo Vecchio & Angela Mariani, 2015. "Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California," Sustainability, MDPI, Open Access Journal, vol. 7(12), pages 1-11, December.
  • Handle: RePEc:gam:jsusta:v:7:y:2015:i:12:p:15806-16174:d:59962
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    References listed on IDEAS

    as
    1. Delmas, Magali A. & Grant, Laura E., 2008. "Eco-Labeling Strategies: The Eco-Premium Puzzle In The Wine Industry," Working Papers 37325, American Association of Wine Economists.
    2. Pauline Deutz & Giuseppe Ioppolo, 2015. "From Theory to Practice: Enhancing the Potential Policy Impact of Industrial Ecology," Sustainability, MDPI, Open Access Journal, vol. 7(2), pages 1-15, February.
    3. Cristina Santini & Alessio Cavicchi & Leonardo Casini, 2013. "Sustainability in the wine industry: key questions and research trends a," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 1(1), pages 1-14, December.
    4. Mark Cordano & R. Marshall & Murray Silverman, 2010. "How do Small and Medium Enterprises Go “Green”? A Study of Environmental Management Programs in the U.S. Wine Industry," Journal of Business Ethics, Springer, vol. 92(3), pages 463-478, March.
    5. Marshall, R. Scott & Akoorie, Michèle E.M. & Hamann, Ralph & Sinha, Paresha, 2010. "Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand," Journal of World Business, Elsevier, vol. 45(4), pages 405-414, October.
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    Cited by:

    1. repec:gam:jsusta:v:10:y:2018:i:2:p:320-:d:128892 is not listed on IDEAS
    2. Virginia Barba-Sánchez & Carlos Atienza-Sahuquillo, 2016. "Environmental Proactivity and Environmental and Economic Performance: Evidence from the Winery Sector," Sustainability, MDPI, Open Access Journal, vol. 8(10), pages 1-15, October.
    3. repec:gam:jsusta:v:11:y:2019:i:5:p:1483-:d:212756 is not listed on IDEAS
    4. repec:gam:jsusta:v:9:y:2017:i:10:p:1911-:d:116227 is not listed on IDEAS
    5. repec:gam:jsusta:v:10:y:2018:i:7:p:2155-:d:154237 is not listed on IDEAS
    6. repec:gam:jsusta:v:10:y:2018:i:9:p:3157-:d:167640 is not listed on IDEAS

    More about this item

    Keywords

    wine industry; sustainable practices; Certified California Sustainable Winegrowing scheme; economic costs and benefits;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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