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Attitudes and Behaviours of Certified Winegrowers towards the Design and Implementation of Biodiversity Farming Strategies

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  • Wendy McWilliam

    (School of Landscape Architecture, Faculty of Environment, Society and Design, Lincoln University, Lincoln 7647, New Zealand)

  • Andreas Wesener

    (School of Landscape Architecture, Faculty of Environment, Society and Design, Lincoln University, Lincoln 7647, New Zealand)

Abstract

Substantial environmental impacts and loss of resilience occurs with conventional vineyard designs characterized by monotonous specialized production. Studies support the restoration of green infrastructure (GI) and introduction of other production systems as promising biodiversity design strategies. However, little is known about the degree to which winegrowers are implementing them. We surveyed Willamette valley, Oregon, certified sustainable winegrowers as potential early adopters of innovative biodiversity design strategies. Results revealed growers were implementing up to 11 different types of GI components, providing them with up to 16 different ecosystem services, and six disservices. The GI was implemented at three spatial scales, with growers pursuing a sharing GI design strategy at fine scales, and a sharing and sparing strategy at intermediate and farm-wide scales. Only biodynamic certified farmers had implemented valued additional production systems. Growers can improve the implementation of their biodiversity GI designs by adopting an integrated multi-system whole farm design approach. Key enablers for grower implementation of GI and/or additional production systems included: (1) Grower awareness and value of strategy’s ecosystem services and functions, (2) grower knowledge of their design and management, (3) certifier requirements for GI, (4) availability of land incapable of growing quality grapes, (5) availability of GI backup systems in case of failure, (6) low risk of regional pest outbreaks, (7) premium wine prices, and (8) strong grower environmental and cultural heritage ethics. Further research is required to identify effective ways to advance these enablers among growers, and within certification and government programmes, to improve the implementation of these strategies among growers.

Suggested Citation

  • Wendy McWilliam & Andreas Wesener, 2021. "Attitudes and Behaviours of Certified Winegrowers towards the Design and Implementation of Biodiversity Farming Strategies," Sustainability, MDPI, vol. 13(3), pages 1-22, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1083-:d:484322
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    References listed on IDEAS

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    1. Anna-Kate Goodall & Wendy McWilliam & Colin Meurk & Olaf Schelezki & Suphicha Muangsri, 2023. "Evaluation of an Incentive Programme for Increasing Green Infrastructure on Vineyards," Land, MDPI, vol. 12(9), pages 1-19, September.

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