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Is It Both Sufficient and Necessary to Disclose Environmental Information Regarding the Origin on Consumer Purchases?

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  • Pingan Xiang

    (School of Business, Hunan Agricultural University, Changsha 410128, China)

  • Zhizhen Liu

    (School of Business, Hunan Agricultural University, Changsha 410128, China)

Abstract

Investigating the correlation between information disclosure and consumers’ purchasing decisions is crucial for comprehending consumer behavior mechanisms and stimulating their buying behavior. Drawing upon signaling theory and the “stimulus-organism-response” (S-O-R) model, this research leverages questionnaire responses from 338 consumers. It utilizes Structural Equation Modeling (SEM) to investigate the influence and fundamental mechanisms of environmental information disclosure, consumer trust (competence, benevolence, and integrity), and online purchase intention of green agricultural products. The antecedents required for online purchase intention are identified through the Necessary Condition Analysis (NCA). This research shows that the disclosure of environmental information regarding the origins of green agricultural products positively impacts the purchase intention, with competence trust and benevolence trust being identified as playing intermediary roles in this relationship, while integrity trust does not play a significant mediating role. The disclosure of environmental information about a product’s origin is a necessary condition influencing consumers’ purchasing decisions. Merchants are encouraged to proactively disclose more environmental information regarding green agricultural products and advised to focus on maintaining competence trust and benevolence trust to enhance consumers’ purchase intentions, thereby fostering the advancement of green consumption.

Suggested Citation

  • Pingan Xiang & Zhizhen Liu, 2024. "Is It Both Sufficient and Necessary to Disclose Environmental Information Regarding the Origin on Consumer Purchases?," Sustainability, MDPI, vol. 16(12), pages 1-15, June.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:12:p:5017-:d:1413533
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    References listed on IDEAS

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    3. Carlson, Andrea & Jaenicke, Edward, 2016. "Changes in Retail Organic Price Premiums from 2004 to 2010," Economic Research Report 242448, United States Department of Agriculture, Economic Research Service.
    4. D. Harrison McKnight & Vivek Choudhury & Charles Kacmar, 2002. "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology," Information Systems Research, INFORMS, vol. 13(3), pages 334-359, September.
    5. Jiyun Kang & Gwendolyn Hustvedt, 2014. "Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility," Journal of Business Ethics, Springer, vol. 125(2), pages 253-265, December.
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    Cited by:

    1. Srisathan, Wutthiya Aekthanate & Naruetharadhol, Phaninee, 2025. "Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
    2. Jiajian Zhou & Zequn Jin & Ziyang Liu, 2025. "The Impact of Green Information Disclosure on Green Consumption Intention: Evidence from New Energy Vehicle Consumers in China Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 17(17), pages 1-24, September.

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