IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2023i1p194-d1307212.html
   My bibliography  Save this article

From Thinking Green to Riding Green: A Study on Influencing Factors in Electric Vehicle Adoption

Author

Listed:
  • Farrukh Rafiq

    (Department of Business Administration, College of Administrative and Financial Sciences, Jeddah-M Campus, Saudi Electronic University, Riyadh 11673, Saudi Arabia)

  • Eden Samuel Parthiban

    (Department of Management Studies, NIT Hamirpur, Hamirpur 177005, India)

  • Yaisna Rajkumari

    (Department of Applied Sciences and Humanities & Management, NIT Delhi, Delhi 110036, India)

  • Mohd Adil

    (Department of Management Studies, NIT Hamirpur, Hamirpur 177005, India)

  • Mohd Nasir

    (Mittal School of Business, Lovely Professional University, Jalandhar 144411, India)

  • Nikhil Dogra

    (Department of Management Studies, NIT Hamirpur, Hamirpur 177005, India)

Abstract

Recent changes in national and international environmental policy place a lot of emphasis on electric vehicles (EVs) as they reduce ecological damage by eliminating emissions. However, given the products’ novelty, consumers have expressed mixed emotions about EV purchases. Skepticism surrounding EV reliability is a significant concern for potential adopters, primarily due to a lack of essential support. As a result, to resolve the problem of consumers’ mixed emotions toward EVs, it is necessary to understand how consumer environmental concerns (EC), attitudes, subjective norms and perceived behavioral control shape consumers’ intentions. Leveraging the modified and expanded version of the Theory of Planned Behavior (TPB), the current study developed and validated a conceptual model and hypotheses through cross-sectional research. Employing the snowball sampling method, we collected data from 274 respondents via an online survey. The study establishes that social pressure can impact individual ATT, fostering enduring benefits for respondentsʹ EC and behavioral intentions. Consequently, active involvement by EV manufacturers in advocating sustainable consumption is paramount to catalyzing future market growth. Our research is a ground-breaking attempt to determine EV interest among consumers. The nuanced findings hold implications for marketers/practitioners involved on the supply side of the EV business.

Suggested Citation

  • Farrukh Rafiq & Eden Samuel Parthiban & Yaisna Rajkumari & Mohd Adil & Mohd Nasir & Nikhil Dogra, 2023. "From Thinking Green to Riding Green: A Study on Influencing Factors in Electric Vehicle Adoption," Sustainability, MDPI, vol. 16(1), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:194-:d:1307212
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/1/194/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/1/194/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Syed Muhammad Fazal‐e‐Hasan & Hormoz Ahmadi & Harjit Sekhon & Gary Mortimer & Mohd Sadiq & Husni Kharouf & Muhammad Abid, 2023. "The role of green innovation and hope in employee retention," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 220-239, January.
    2. Zarazua de Rubens, Gerardo & Noel, Lance & Kester, Johannes & Sovacool, Benjamin K., 2020. "The market case for electric mobility: Investigating electric vehicle business models for mass adoption," Energy, Elsevier, vol. 194(C).
    3. Anil Khurana & V. V. Ravi Kumar & Manish Sidhpuria, 2020. "A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude," Vision, , vol. 24(1), pages 23-34, March.
    4. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
    5. Priessner, Alfons & Sposato, Robert & Hampl, Nina, 2018. "Predictors of electric vehicle adoption: An analysis of potential electric vehicle drivers in Austria," Energy Policy, Elsevier, vol. 122(C), pages 701-714.
    6. Xiong, Hang & Payne, Diane & Kinsella, Stephen, 2016. "Peer effects in the diffusion of innovations: Theory and simulation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 1-13.
    7. Jan Anton van Zanten & Rob van Tulder, 2021. "Improving companies' impacts on sustainable development: A nexus approach to the SDGS," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3703-3720, December.
    8. Rodolphe Durand & Robert M. Grant & Tammy L. Madsen & David P. McIntyre & Arati Srinivasan, 2017. "Networks, platforms, and strategy: Emerging views and next steps," Strategic Management Journal, Wiley Blackwell, vol. 38(1), pages 141-160, January.
    9. Nikhil Dogra & Mohd Adil & Aruna Dhamija & Mukesh Kumar & Mohd Nasir, 2022. "What makes a community sustainably developed? A review of 25 years of sustainable community tourism literature," Community Development, Taylor & Francis Journals, vol. 53(5), pages 585-606, October.
    10. Sierzchula, William & Bakker, Sjoerd & Maat, Kees & van Wee, Bert, 2014. "The influence of financial incentives and other socio-economic factors on electric vehicle adoption," Energy Policy, Elsevier, vol. 68(C), pages 183-194.
    11. Marco Bardus & May A. Massoud, 2022. "Predicting the Intention to Sort Waste at Home in Rural Communities in Lebanon: An Application of the Theory of Planned Behaviour," IJERPH, MDPI, vol. 19(15), pages 1-18, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. V. I. Blanutsa, 2022. "Geographic Research of the Platform Economy: Existing and Potential Approaches," Regional Research of Russia, Springer, vol. 12(2), pages 133-142, June.
    2. Chimenti, Gianluca & Hagberg, Johan & Araujo, Luis, 2025. "Platforms, infrastructures and the Futures of market society," Journal of Business Research, Elsevier, vol. 189(C).
    3. Peng, Ruoqing & Tang, Justin Hayse Chiwing G. & Yang, Xiong & Meng, Meng & Zhang, Jie & Zhuge, Chengxiang, 2024. "Investigating the factors influencing the electric vehicle market share: A comparative study of the European Union and United States," Applied Energy, Elsevier, vol. 355(C).
    4. Chang Jing & Hou Ke & Zhu Yangpeng, 2023. "Performance investment and price decisions of two‐sided platforms under multiple quality regulation strategies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2148-2158, June.
    5. van de Kaa, Geerten & Papachristos, George & de Bruijn, Hans, 2019. "The governance of platform development processes: A metaphor and a simulation model," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 190-203.
    6. Zeng, Jing & Khan, Zaheer & De Silva, Muthu, 2019. "The emergence of multi-sided platform MNEs: Internalization theory and networks," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    7. Jingtao Yi & Jinqiu He & Lihong Yang, 2019. "Platform heterogeneity, platform governance and complementors’ product performance: an empirical study of the mobile application industry," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-20, December.
    8. Jørgen Veisdal, 2020. "The dynamics of entry for digital platforms in two-sided markets: a multi-case study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 539-556, September.
    9. Saeed Khanagha & Shahzad (Shaz) Ansari & Sotirios Paroutis & Luciano Oviedo, 2022. "Mutualism and the dynamics of new platform creation: A study of Cisco and fog computing," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 476-506, March.
    10. Yang, Anni & Liu, Chenhui & Yang, Di & Lu, Chaoru, 2023. "Electric vehicle adoption in a mature market: A case study of Norway," Journal of Transport Geography, Elsevier, vol. 106(C).
    11. Gudzuks Gustavs & Cakula Sarma, 2019. "Modelling Support Mechanism Impact on Electric Vehicle Registration in Latvia," Economics and Business, Sciendo, vol. 33(1), pages 127-139, January.
    12. Sinéad Monaghan & Esther Tippmann & Nicole Coviello, 2020. "Born digitals: Thoughts on their internationalization and a research agenda," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(1), pages 11-22, February.
    13. Bhatti, Waheed Akbar & Vahlne, Jan-Erik & Glowik, Mario & Larimo, Jorma Antero, 2022. "The impact of industry 4.0 on the 2017 version of the Uppsala model," International Business Review, Elsevier, vol. 31(4).
    14. Christos Karolemeas & Stefanos Tsigdinos & Panagiotis G. Tzouras & Alexandros Nikitas & Efthimios Bakogiannis, 2021. "Determining Electric Vehicle Charging Station Location Suitability: A Qualitative Study of Greek Stakeholders Employing Thematic Analysis and Analytical Hierarchy Process," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    15. Yunmiao Gui & Huihui Zhai & Feng Dong, 2025. "Value-added services decisions of bilateral platform with user expectation and resources constraint," Electronic Commerce Research, Springer, vol. 25(4), pages 2765-2793, August.
    16. Sui, Ronghua & Zhang, Xumei & Dan, Bin & Zhang, Haiyue & Liu, Yi, 2023. "Bilateral value-added service investment in platform competition with cross-side network effects under multihoming," European Journal of Operational Research, Elsevier, vol. 304(3), pages 952-963.
    17. Haftor, Darek M. & Costa Climent, Ricardo & Lundström, Jenny Eriksson, 2021. "How machine learning activates data network effects in business models: Theory advancement through an industrial case of promoting ecological sustainability," Journal of Business Research, Elsevier, vol. 131(C), pages 196-205.
    18. Zeng, Jing, 2022. "Orchestrating ecosystem resources in a different country: Understanding the integrative capabilities of sharing economy platform multinational corporations," Journal of World Business, Elsevier, vol. 57(6).
    19. Vasco Simões & Leandro Pereira & Álvaro Dias, 2023. "Enhancing Sustainable Business Models for Green Transportation," Sustainability, MDPI, vol. 15(9), pages 1-22, April.
    20. Hemant K. Bhargava & Olivier Rubel & Elizabeth J. Altman & Ramnik Arora & Jörn Boehnke & Kaitlin Daniels & Timothy Derdenger & Bryan Kirschner & Darin LaFramboise & Pantelis Loupos & Geoffrey Parker &, 2020. "Platform data strategy," Marketing Letters, Springer, vol. 31(4), pages 323-334, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:194-:d:1307212. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.