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Study on the Impact of Social Capital on Farmers’ Decision-Making Behavior of Adopting Trusteeship Services

Author

Listed:
  • Xiuru Zhang

    (College of Economics and Management, Heilongjiang Bayi Agricultural University, Daqing 163319, China)

  • Lin Zhang

    (College of Economics and Management, Heilongjiang Bayi Agricultural University, Daqing 163319, China)

  • Tangzhe Nie

    (School of Water Conservancy and Electric Power, Heilongjiang University, Harbin 150006, China
    School of Water Conservancy and Civil Engineering, Northeast Agricultural University, Harbin 150030, China
    Key Laboratory of Agricultural Water Resources Use, Ministry of Agriculture and Rural Affairs, Northeast Agricultural University, Harbin 150030, China
    College of Agriculture, Northeast Agricultural University, Harbin 150030, China)

Abstract

The development of sustainable agriculture is an important link in promoting agricultural modernization. As a new sustainable agricultural production model, the promotion effect of agricultural production trust depends on the participation of farmers. Therefore, based on the micro-data of 461 valid questionnaires from farmers in the Heilongjiang Province and the Heckman sample selection model, this study empirically analyzed the impact of social capital on the decision behavior of farmers to adopt custody services from two aspects of adoption behavior and adoption degree. The results showed that social capital had a significant positive impact on the adoption behavior and the degree of adoption of rural households’ trusteeship services. From the perspective of different business scales, for large-scale households, participation in the service promotion activities of agricultural means of production suppliers and trust in the technical information disseminated by the government had a significant positive impact on the adoption of custody services. However, for small farmers, participating in village collective service promotion activities and trusting the service information spread by their neighbors’ relatives and friends had a significant positive impact on trust adoption behavior. Therefore, more attention should be paid to the impact of social capital on farmers’ trust adoption behavior decision making in the future agricultural trust service promotion process to accelerate the promotion of sustainable agricultural development.

Suggested Citation

  • Xiuru Zhang & Lin Zhang & Tangzhe Nie, 2023. "Study on the Impact of Social Capital on Farmers’ Decision-Making Behavior of Adopting Trusteeship Services," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5343-:d:1100067
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    References listed on IDEAS

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    Cited by:

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    2. Li Ma & Jiahao Lin & Chuangang Li & Yun Teng, 2024. "Research on Strategy Optimization of Green Agricultural Production Trusteeship to Promote Black Land Protection," Land, MDPI, vol. 13(5), pages 1-30, May.
    3. Qi Li & Menghui Gao, 2023. "Trust evolution, institutional constraints, and land trusteeship decisions among Chinese farmers," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 69(12), pages 485-497.
    4. Qi Li & Menghui Gao, . "Trust evolution, institutional constraints, and land trusteeship decisions among Chinese farmers," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 0.
    5. Shivani Shivhare & V. Shunmugasundaram, 2024. "How Government, Social and Personnel Support Leverage the Sustainability in Start-ups: The Moderating Role of Board Gender Diversity," Indian Journal of Corporate Governance, , vol. 17(2), pages 300-327, December.
    6. Chunfang Yang & Changming Cheng & Nanyang Cheng & Yifeng Zhang, 2023. "Research on the Impact of Internet Use on Farmers’ Adoption of Agricultural Socialized Services," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    7. Luis A. Fernández-Portillo & Lorenzo Estepa-Mohedano & Gülay Demir, 2025. "The use of continuous visual aid in the Best–Worst Method: an experiment with organic farmers in Paraguay," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(8), pages 18559-18589, August.

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