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The Effect of Social Media on the Ethnic Dynamics in Donations to Disaster Relief Efforts

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  • Deserina Sulaeman

    (Department of Finance, NUS Business School, National University of Singapore, Singapore 119245, Singapore)

  • Johan Sulaeman

    (Sustainable and Green Finance Institute (SGFIN), NUS Business School, National University of Singapore, Singapore 119245, Singapore)

Abstract

Efficient resource-sharing via private transfers among households during natural disasters serves to foster a more resilient society. This study explores the effect of social media on private donations from households to natural disaster relief efforts. The donation pattern in a popular charitable crowdfunding platform exhibits inter-ethnic dynamics: Campaigns initiated by Hispanic fundraisers receive disproportionately fewer donations and lower donation amounts from non-Hispanic donors, relative to Hispanic donors. Moreover, we document a novel finding that social media statements from a political figure (President Donald Trump) influence the dynamic of private transfers across households from different ethnic groups. This finding provides a salient consideration for policymakers and government officials regarding the effects of their actions on society’s resilience and sustainability.

Suggested Citation

  • Deserina Sulaeman & Johan Sulaeman, 2022. "The Effect of Social Media on the Ethnic Dynamics in Donations to Disaster Relief Efforts," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12305-:d:927237
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    References listed on IDEAS

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