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Entrepreneurial Intention among Rural Youth in Moroccan Agricultural Cooperatives: The Future of Rural Entrepreneurship

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  • El Houssain Bouichou

    (Department of Economic and Social Sciences Applied to Agriculture, Agronomic and Veterinary Institute Hassan II, Madinat Al Irfane, B.P. 6202, Rabat 10101, Morocco
    Economics and Sociology and Quality Regional Agricultural Research Center Km 10, Research Unit Management of Natural Resources, Haj Kaddour Road, P.O. Box 578 (VN), Meknes 50000, Morocco)

  • Tahirou Abdoulaye

    (Social Science and Agribusiness, International Institute of Tropical Agriculture (IITA), B.P. 320, Bamako 91094, Mali)

  • Khalil Allali

    (Department of Economic and Social Sciences Applied to Agriculture, Agronomic and Veterinary Institute Hassan II, Madinat Al Irfane, B.P. 6202, Rabat 10101, Morocco)

  • Abdelghani Bouayad

    (Laboratory for Social Sciences and Economics, Faculty of Economic and Social Legal Sciences, Moulay Ismail University, B.P. 3201 Toulal, Meknes 50000, Morocco)

  • Aziz Fadlaoui

    (Economics and Sociology and Quality Regional Agricultural Research Center Km 10, Research Unit Management of Natural Resources, Haj Kaddour Road, P.O. Box 578 (VN), Meknes 50000, Morocco)

Abstract

Rural entrepreneurship in the developing world has long been hailed as a powerful tool for promoting the socioeconomic integration of young people and the key to avoiding rural depopulation as well as ensuring these areas remain attractive places for rural youth. However, there have been no efforts to investigate the role of collective entrepreneurship in the creation and management of new businesses in Morocco. Furthermore, we build on the theory of planned behavior (TPB) to investigate and explain entrepreneurial intention among the rural youth members of agricultural cooperatives, and identify the vulnerabilities and factors that influence the choice or decision-making between permanent membership at the cooperative and an entrepreneurial career. In this case, we apply the cognitive approach to survey rural youth in the Drâa-Tafilalet region of Morocco in 2020. The binary logistic regression analysis technique has been used and applied to build the best model to explain why some rural youth members of the cooperative, but not others, choose to become entrepreneurs. We model how agricultural cooperatives may favor or inhibit the translation of entrepreneurial intention into new venture creation. A random sample size of 130 young people has been selected, from which 54 are intending to start a business and 76 have a negative intention of self-employment. The results of the analysis showed that socio-demographic variables, individual perceptions, previous experience, and the activities of the cooperative were statistically significant and reliable in building the binary logistic regression model. Findings also suggest that the risks of agribusiness and financing constraints have a negative influence on entrepreneurial intentions of the youth and women in agricultural cooperatives.

Suggested Citation

  • El Houssain Bouichou & Tahirou Abdoulaye & Khalil Allali & Abdelghani Bouayad & Aziz Fadlaoui, 2021. "Entrepreneurial Intention among Rural Youth in Moroccan Agricultural Cooperatives: The Future of Rural Entrepreneurship," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9247-:d:616450
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    2. Manithaythip Thephavanh & Joshua Neil Monty Philp & Ian Nuberg & Matthew Denton & Kim Alexander, 2022. "Narrative Insights Reveal the Motivations of Young Agricultural Entrepreneurs in Laos," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    3. Ailing Liu & Xiaojun Ma & Meimei Zhou & Lichen Zeng & Jijian Lu, 2023. "Performance Model of Youth Entrepreneurship Platform in the Context of Common Wealth Returning to Hometown," Sustainability, MDPI, vol. 15(19), pages 1-18, October.
    4. Julia Clemencia Naranjo-Valencia & María Fernanda Quintero-Agudelo & Daniela Vásquez-Grisales & Héctor Mauricio Serna-Gómez, 2025. "Role model and entrepreneurial intention in the rural context," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-18, December.
    5. Taha Lahrech & Bochra Makhlouki & Younès Bekkar & Imane Bounadi & Rachid Harbouze & Nassreddine Maatala & Julien Burte, 2025. "Overcoming barriers to youth economic inclusion in rural Morocco: A case study of Daït Aoua," Post-Print hal-05182724, HAL.
    6. Manithaythip Thephavanh & Joshua Neil Monty Philp & Ian Nuberg & Matthew Denton & Silva Larson, 2023. "Perceptions of the Institutional and Support Environment amongst Young Agricultural Entrepreneurs in Laos," Sustainability, MDPI, vol. 15(5), pages 1-20, February.
    7. El Houssain Bouichou, Fatima Zahra Benbrahim, Aziz Fadlaoui, 2024. "Entrepreneurship and Rural Development in Morocco: A Comparative Analysis of Female and Male Entrepreneurs in the Fes-Meknes Region," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(4), November.
    8. El Houssain Bouichou, Fatima Zahra Benbrahim, Aziz Fadlaoui, 2024. "Entrepreneurship and Rural Development in Morocco: A Comparative Analysis of Female and Male Entrepreneurs in the Fes-Meknes Region," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(4), November.
    9. Ramona Ciolac & Tiberiu Iancu & Gabriela Popescu & Tabita Adamov & Andrea Feher & Sorin Stanciu, 2022. "Smart Tourist Village—An Entrepreneurial Necessity for Maramures Rural Area," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    10. Anchalee Nuansri & Avishek Datta & Takuji W. Tsusaka & Farhad Zulfiqar, 2024. "Factors influencing the profit and choice of agribusiness for agricultural cooperatives in Thailand," Journal of International Development, John Wiley & Sons, Ltd., vol. 36(1), pages 751-772, January.

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