IDEAS home Printed from https://ideas.repec.org/a/spr/joiaen/v14y2025i1d10.1186_s13731-025-00565-x.html
   My bibliography  Save this article

Role model and entrepreneurial intention in the rural context

Author

Listed:
  • Julia Clemencia Naranjo-Valencia

    (Universidad Nacional de Colombia)

  • María Fernanda Quintero-Agudelo

    (Universidad de Manizales)

  • Daniela Vásquez-Grisales

    (Universidad de Manizales)

  • Héctor Mauricio Serna-Gómez

    (Universidad de Manizales)

Abstract

The present study aims to identify the mediating effects of subjective norms, perceived behavioral control, and entrepreneurial attitudes on the relationship between role models and entrepreneurial intentions. It was conducted in a rural context in Colombia, where we analyzed 1037 questionnaires completed by individuals enrolled in tertiary education programs through the Universidad en el Campo program. A structural equation model was developed, and the bootstrapping sampling method was utilized to estimate robust parameters. The results indicate that both subjective norms and perceived behavioral control mediate the relationship between role models and entrepreneurial intentions. The key contribution of this study is the analysis of entrepreneurial intentions within the framework of the theory of planned behavior, specifically in Colombian rural context, a region characterized by poverty, marginality, and civil war. Investigating this relationship in such a context provides insights that address previously inconclusive findings.

Suggested Citation

  • Julia Clemencia Naranjo-Valencia & María Fernanda Quintero-Agudelo & Daniela Vásquez-Grisales & Héctor Mauricio Serna-Gómez, 2025. "Role model and entrepreneurial intention in the rural context," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-18, December.
    • Handle: RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00565-x
    DOI: 10.1186/s13731-025-00565-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s13731-025-00565-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1186/s13731-025-00565-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Bosma, Niels & Hessels, Jolanda & Schutjens, Veronique & Praag, Mirjam Van & Verheul, Ingrid, 2012. "Entrepreneurship and role models," Journal of Economic Psychology, Elsevier, vol. 33(2), pages 410-424.
    2. Nematollah Shiri & Rachel S. Shinnar & Ali Asghar Mirakzadeh & Kiumars Zarafshani, 2017. "Cultural values and entrepreneurial intentions among agriculture students in Iran," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 1157-1179, December.
    3. Carr, Jon C. & Sequeira, Jennifer M., 2007. "Prior family business exposure as intergenerational influence and entrepreneurial intent: A Theory of Planned Behavior approach," Journal of Business Research, Elsevier, vol. 60(10), pages 1090-1098, October.
    4. Annamária Heuer & Francisco Liñán, 2013. "Testing alternative measures of subjective norms in entrepreneurial intention models," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 19(1), pages 35-50.
    5. Norris Krueger, 1993. "The Impact of Prior Entrepreneurial Exposure on Perceptions of New Venture Feasibility and Desirability," Entrepreneurship Theory and Practice, , vol. 18(1), pages 5-21, October.
    6. Mojtaba Shahin & Olivia Ilic & Christabel Gonsalvez & Jon Whittle, 2021. "The impact of a STEM-based entrepreneurship program on the entrepreneurial intention of secondary school female students," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1867-1898, December.
    7. Ghulam Raza Sargani & Deyi Zhou & Muhammad Haseeb Raza & Yuzhi Wei, 2020. "Sustainable Entrepreneurship in the Agriculture Sector: The Nexus of the Triple Bottom Line Measurement Approach," Sustainability, MDPI, vol. 12(8), pages 1-24, April.
    8. repec:use:tkiwps:332 is not listed on IDEAS
    9. Vladasel, Theodor & Lindquist, Matthew J. & Sol, Joeri & van Praag, Mirjam, 2021. "On the origins of entrepreneurship: Evidence from sibling correlations," Journal of Business Venturing, Elsevier, vol. 36(5).
    10. Phillip Kim & Howard Aldrich & Lisa Keister, 2006. "Access (Not) Denied: The Impact of Financial, Human, and Cultural Capital on Entrepreneurial Entryin the United States," Small Business Economics, Springer, vol. 27(1), pages 5-22, August.
    11. El Houssain Bouichou & Tahirou Abdoulaye & Khalil Allali & Abdelghani Bouayad & Aziz Fadlaoui, 2021. "Entrepreneurial Intention among Rural Youth in Moroccan Agricultural Cooperatives: The Future of Rural Entrepreneurship," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    12. Laspita, Stavroula & Breugst, Nicola & Heblich, Stephan & Patzelt, Holger, 2012. "Intergenerational transmission of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 27(4), pages 414-435.
    13. Howard Van Auken & Fred L. Fry & Paul Stephens, 2006. "The Influence Of Role Models On Entrepreneurial Intentions," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 11(02), pages 157-167.
    14. Leonardo Villar & Juan Mauricio Ram�rez, 2014. "Infraestructura regional y pobreza rural," Working Papers Series. Documentos de Trabajo 11555, Fedesarrollo.
    15. Alexander Krieger & Michael Stuetzer & Martin Obschonka & Katariina Salmela-Aro, 2022. "The growth of entrepreneurial human capital: origins and development of skill variety," Small Business Economics, Springer, vol. 59(2), pages 645-664, August.
    16. Hernan 'Banjo' Roxas & Fara Azmat, 2014. "Community social capital and entrepreneurship: analyzing the links," Community Development, Taylor & Francis Journals, vol. 45(2), pages 134-149, May.
    17. Montserrat Entrialgo & Víctor Iglesias, 2016. "The moderating role of entrepreneurship education on the antecedents of entrepreneurial intention," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 1209-1232, December.
    18. Isabel Neira & Marta Portela & Maite Cancelo Cancelo & Nuria Calvo, 2013. "Social and human capital as determining factors of entrepreneurship in the Spanish Regions," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 26, pages 115-139.
    19. Arezou Abbasianchavari & Alexandra Moritz, 2021. "The impact of role models on entrepreneurial intentions and behavior: a review of the literature," Management Review Quarterly, Springer, vol. 71(1), pages 1-40, February.
    20. Zapkau, Florian B. & Schwens, Christian & Steinmetz, Holger & Kabst, Rüdiger, 2015. "Disentangling the effect of prior entrepreneurial exposure on entrepreneurial intention," Journal of Business Research, Elsevier, vol. 68(3), pages 639-653.
    21. Alistair R. Anderson, 2000. "Paradox in the periphery: an entrepreneurial reconstruction?," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 12(2), pages 91-109, April.
    22. KruegerJR, Norris F. & Reilly, Michael D. & Carsrud, Alan L., 2000. "Competing models of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 411-432.
    23. Robert F. Scherer & Janet S. Adams & Susan S. Carley & Frank A. Wiebe, 1989. "Role Model Performance Effects on Development of Entrepreneurial Career Preference," Entrepreneurship Theory and Practice, , vol. 13(3), pages 53-72, April.
    24. Barba-Sánchez, Virginia & Atienza-Sahuquillo, Carlos, 2018. "Entrepreneurial Intention Among Engineering Students: The Role Of Entrepreneurship Education," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 53-61.
    25. Edward Mungai & S. Ramakrishna Velamuri, 2011. "Parental Entrepreneurial Role Model Influence on Male Offspring: Is it Always Positive and when does it Occur?," Entrepreneurship Theory and Practice, , vol. 35(2), pages 337-357, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giuseppe Criaco & Philipp Sieger & Karl Wennberg & Francesco Chirico & Tommaso Minola, 2017. "Parents’ performance in entrepreneurship as a “double-edged sword” for the intergenerational transmission of entrepreneurship," Small Business Economics, Springer, vol. 49(4), pages 841-864, December.
    2. Nowiński, Witold & Haddoud, Mohamed Yacine, 2019. "The role of inspiring role models in enhancing entrepreneurial intention," Journal of Business Research, Elsevier, vol. 96(C), pages 183-193.
    3. Soleimanof, Sohrab & Morris, Michael H. & Jang, Yongseok, 2021. "Following the footsteps that inspire: Parental passion, family communication, and children’s entrepreneurial attitudes," Journal of Business Research, Elsevier, vol. 128(C), pages 450-461.
    4. Arezou Abbasianchavari & Alexandra Moritz, 2021. "The impact of role models on entrepreneurial intentions and behavior: a review of the literature," Management Review Quarterly, Springer, vol. 71(1), pages 1-40, February.
    5. Zapkau, Florian B. & Schwens, Christian & Steinmetz, Holger & Kabst, Rüdiger, 2015. "Disentangling the effect of prior entrepreneurial exposure on entrepreneurial intention," Journal of Business Research, Elsevier, vol. 68(3), pages 639-653.
    6. Katharina Fellnhofer & Susan Mueller, 2018. "“I Want to Be Like You!”: The Influence of Role Models on Entrepreneurial Intention," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 26(02), pages 113-153, June.
    7. Renata Dana Nițu-Antonie & Emőke-Szidónia Feder & Vladimir Nițu-Antonie & Róbert-Károly György, 2023. "Predicting Sustainable Entrepreneurial Intentions among Romanian Students: A Mediated and Moderated Application of the Entrepreneurial Event Model," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    8. Haddoud, Mohamed Yacine & Nowinski, Witold & Onjewu, Adah-Kole Emmanuel & Souleh, Samah & Elbaz, Ahmed Mohamed, 2024. "Perceived Corruption, entrepreneurial exposure and entrepreneurial career Intention: Evidence from five emerging countries," Journal of Business Research, Elsevier, vol. 174(C).
    9. Dan Wang & Lili Wang & Ling Chen, 2018. "Unlocking the influence of family business exposure on entrepreneurial intentions," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 951-974, December.
    10. Gabriela Boldureanu & Alina Măriuca Ionescu & Ana-Maria Bercu & Maria Viorica Bedrule-Grigoruță & Daniel Boldureanu, 2020. "Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions," Sustainability, MDPI, vol. 12(3), pages 1-33, February.
    11. Anasuya K. Lingappa & Amit Shah & Asish Oommen Mathew, 2020. "Academic, Family, and Peer Influence on Entrepreneurial Intention of Engineering Students," SAGE Open, , vol. 10(3), pages 21582440209, July.
    12. Maria-Ana Georgescu & Emilia Herman, 2020. "The Impact of the Family Background on Students’ Entrepreneurial Intentions: An Empirical Analysis," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    13. Gustavo Morales-Alonso & Iciar Pablo-Lerchundi & Ana M. Vargas-Perez, 2016. "An Empirical Study on the Antecedents of Knowledge Intensive Entrepreneurship," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(05), pages 1-15, October.
    14. Carolin Palmer & Ulrike Fasbender & Sascha Kraus & Stephanie Birkner & Norbert Kailer, 2021. "A chip off the old block? The role of dominance and parental entrepreneurship for entrepreneurial intention," Review of Managerial Science, Springer, vol. 15(2), pages 287-307, February.
    15. Phuong Ngoc-Duy Nguyen & Huan Hong Nguyen, 2024. "Examining the Role of Family in Shaping Digital Entrepreneurial Intentions in Emerging Markets," SAGE Open, , vol. 14(1), pages 21582440241, March.
    16. Aleksandra S. Dragin & Maja B. Mijatov & Olja Munitlak Ivanović & Ana Jovičić Vuković & Anđelija Ivkov Džigurski & Kristina Košić & Milena Nedeljković Knežević & Slavica Tomić & Uglješa Stankov & Miro, 2022. "Entrepreneurial Intention of Students (Managers in Training): Personal and Family Characteristics," Sustainability, MDPI, vol. 14(12), pages 1-15, June.
    17. Sanawi M. Sharahiley, 2020. "Examining Entrepreneurial Intention of the Saudi Arabia’s University Students: Analyzing Alternative Integrated Research Model of TPB and EEM," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(1), pages 67-84, March.
    18. Haiyan Li & Salih Zeki Ozdemir & Peter A. Heslin, 2023. "Merely Folklore? The Role of a Growth Mindset in the Taking and Timing of Entrepreneurial Actions," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2077-2120, November.
    19. Schmutzler, Jana & Andonova, Veneta & Díaz Serrano, Lluís, 2015. "When culture does (not) matter: role models and self-efficacy as drivers of entrepreneurial behavior," Working Papers 2072/247806, Universitat Rovira i Virgili, Department of Economics.
    20. Kunthi Afrilinda Kusumawardani & Hanif Adinugroho Widyantoe & I Putu Lingga Iswara Deva, 2020. "Understanding the entrepreneurial intention of female entrepreneurs in the Balinese tourism industry: Superman is Dead," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(1), pages 63-79, January.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joiaen:v:14:y:2025:i:1:d:10.1186_s13731-025-00565-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.