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The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review

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  • Giulia Maesano

    (Department of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, Italy)

  • Giuseppe Di Vita

    (Department of Agricultural, Forest and Food Science (Disafa), University of Turin, Largo Braccini, 2, Grugliasco, 10095 Torino, Italy)

  • Gaetano Chinnici

    (Department of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, Italy)

  • Gioacchino Pappalardo

    (Department of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, Italy)

  • Mario D'Amico

    (Department of Agriculture, Food and Environment (Di3A), University of Catania, Via S. Sofia 98-100, 95123 Catania, Italy)

Abstract

This review aims to assess consumer choices of sustainable fish products, considering a number of attributes that have been considered in the academic literature on this topic. In order to examine the effectiveness of sustainable labels, the research question was focused on the relation between sustainable fish labels and consumers’ willingness to pay (WTP). The findings showed how, overall, consumers have positive perceptions regarding sustainable fish products and show a willingness to pay a premium price for the attribute of sustainability. According to the results, the country of origin attribute was found to be the most important attribute in relation to consumer choice. The results indicated a high WTP for local fish products, relative to imported alternatives. Consumers prefer wild-caught fish for its perceived quality, better safety and health aspects, and taste perception than the farm-raised option. As for animal welfare, the results show that consumers are willing to pay a moderate premium price for products that have an improved fish welfare or those that avoid by-catch, such as products with eco-labels like “turtle safe”. With regard to organic labels, the studies identified a positive organic price premium for fish products. However, organic labels do not play a major role in consumer choice, when compared with other attributes.

Suggested Citation

  • Giulia Maesano & Giuseppe Di Vita & Gaetano Chinnici & Gioacchino Pappalardo & Mario D'Amico, 2020. "The Role of Credence Attributes in Consumer Choices of Sustainable Fish Products: A Review," Sustainability, MDPI, vol. 12(23), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:10008-:d:454052
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    1. A. Saidi & G. Sacchi & C. Cavallo & G. Cicia & R. Di Monaco & S. Puleo & T. Del Giudice, 2022. "Drivers of fish choice: an exploratory analysis in Mediterranean countries," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-25, December.
    2. Agata Nicolosi & Donatella Di Gregorio & Giuseppe Arena & Valentina Rosa Laganà & Donatella Privitera, 2021. "Small-Scale Coastal Fisheries in the Midst of Adaptation and Diversification: Insights from Southern Italy," Sustainability, MDPI, vol. 13(13), pages 1-27, July.
    3. Vítor João Pereira Domingues Martinho, 2021. "Contributions from Literature for Understanding Wine Marketing," Sustainability, MDPI, vol. 13(13), pages 1-20, July.
    4. Brunella Arru & Roberto Furesi & Pietro Pulina & Fabio A. Madau, 2022. "Price Sensitivity of Fish Fed with Insect Meal: An Analysis on Italian Consumers," Sustainability, MDPI, vol. 14(11), pages 1-21, May.
    5. Francesco Bimbo & Rosaria Viscecchia & Biagia De Devitiis & Antonio Seccia & Rocco Roma & Annalisa De Boni, 2022. "How Do Italian Consumers Value Sustainable Certifications on Fish?—An Explorative Analysis," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    6. Ousmane Z. Traoré & Lota D. Tamini & Bernard Korai, 2023. "Willingness to pay for credence attributes associated with agri‐food products—Evidence from Canada," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 71(3-4), pages 303-327, September.
    7. Yixiong He & Weiming Song & Fan Yang, 2021. "Research on the Supply Efficiency of Marine Ecological Products in the Yangtze River Delta Costal Urban Agglomerations Based on DEA-Tobit Model," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
    8. Giovanni Fiorile & Sharon Puleo & Francesca Colonna & Simona Mincione & Paolo Masi & Nuria Herranz Solana & Rossella Di Monaco, 2023. "Consumers’ Awareness of Fish Traceability and Sustainability: An Exploratory Study in Italy and Spain," Sustainability, MDPI, vol. 15(19), pages 1-12, September.
    9. Matteo Olivieri & Maria Andreoli & Daniele Vergamini & Fabio Bartolini, 2021. "Innovative Contract Solutions for the Provision of Agri-Environmental Climatic Public Goods: A Literature Review," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    10. Maria B. Forleo & Nadia Palmieri, 2023. "Environmental Attributes of Wild versus Farmed Tuna: Beliefs, Knowledge and Purchasing Choices of Italian Consumers of Canned Tuna," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
    11. Antonio Torralba-Burrial & Eduardo Dopico, 2023. "Promoting the Sustainability of Artisanal Fishing through Environmental Education with Game-Based Learning," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    12. Paula Ziyeh & Marco Cinelli, 2023. "A Framework to Navigate Eco-Labels in the Textile and Clothing Industry," Sustainability, MDPI, vol. 15(19), pages 1-29, September.
    13. Onozaka, Yuko & Honkanen, Pirjo & Altintzoglou, Themistoklis, 2023. "Sustainability, perceived quality and country of origin of farmed salmon: Impact on consumer choices in the USA, France and Japan," Food Policy, Elsevier, vol. 117(C).

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